If you own a website or are thinking about getting one, you’re probably focused on design and development: how does the site look? How is the navigation structured? How big and visible is your company’s logo on the homepage? Website design and development are very important – a website’s visual design helps grab your visitors […]
Nov 19, 2016
Facebook has already defied the odds in the online realm as far as social media platforms go. Princeton University researchers had predicted in 2014 that Facebook would lose 80% of their followers by 2017, but the platform continues to grow and expand, engaging approximately 1 billion users daily. The innovative nature of Facebook has made […]
Nov 9, 2016
It’s important for business owners to understand that their website and email are two different business systems, which need to be managed independently. For most businesses, a website is primarily for marketing the business with perhaps some operational or sales elements. While email is almost exclusively operational allowing your team to communicate and do their […]
Sep 13, 2016
Facebook has recently undergone some considerable changes. I’m sure you’ve noticed the different look to business pages along with a change on the back end of the page as well as page management. Facebook has now grown Facebook Business Manager to be mandatory for pages to utilize. This platform allows the management of Ad Accounts, […]
Aug 23, 2016
5 Tips for Copywriters To Effectively Engage Web Users Do you have the writing chops to command your audience? According to Nielsen Norman Group (evidence-based user experience research experts), your website visitor reads approximately 20% of content on an average page, spending about 25 seconds, including how to navigate around the layout. So, what’s this […]
Jul 15, 2016
Google can be an elaborate platform to work with, and if they have multiple people setting up different Google functions, it’s often that different email addresses are also used. While there is no official way to merge accounts, there are some options you have (on a per Google product basis) to transfer data to another […]
Jun 26, 2016
Although many people have personal Google accounts, setting up Google for your business takes slightly more consideration and planning. The first step is to setup a marketing email address that you will utilize for all of your platforms. This is the key to having them all linked together and is the easiest for accessing. Use […]
Jun 6, 2016
Do your customers have a hard time finding you online? It’s best to make your social media presence as easy as possible to encourage engagement. Claiming URLs related to your brand is very important, even if you aren’t active on that platform yet — ultimately, you don’t want someone else to take your page.
May 28, 2016
It is essential as a website owner to understand the importance of securing your website, and just as crucial, how to keep control of this vital asset in your business. With the constant threat of hackers and data breaches, it is a huge risk and liability issue for your business if you lose control of […]
Apr 29, 2016
Social media may seem easy and intuitive, and luckily, the platforms have been designed that way; however, to have the most effective and impactful presence takes some work to properly get set up. Before jumping in full force, make sure you take the time to strategize. What are you looking for? Who are you speaking […]
Apr 29, 2016
Have you ever found yourself scrolling through Facebook just to realize it’s been MUCH longer than you planned to spend on it? Social media can easily monopolize your time, and as a fun and interactive marketing method for relatively low cost it can have great responsiveness too. However, the main cost for social media is […]
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