Creating Social Media Vanity URLs

Jun 6, 2016

Do your customers have a hard time finding you online? It’s best to make your social media presence as easy as possible to encourage engagement. Claiming URLs related to your brand is very important, even if you aren’t active on that platform yet — ultimately, you don’t want someone else to take your page.

Four Logins Every Website Owner Needs to Have

May 28, 2016

It is essential as a website owner to understand the importance of securing your website, and just as crucial, how to keep control of this vital asset in your business. With the constant threat of hackers and data breaches, it is a huge risk and liability issue for your business if you lose control of […]

Small Business Social Media Branding and Setup Tips

Apr 29, 2016

Social media may seem easy and intuitive, and luckily, the platforms have been designed that way; however, to have the most effective and impactful presence takes some work to properly get set up. Before jumping in full force, make sure you take the time to strategize. What are you looking for? Who are you speaking […]

Social Media Time Management for Small Business Owners

Apr 29, 2016

Have you ever found yourself scrolling through Facebook just to realize it’s been MUCH longer than you planned to spend on it? Social media can easily monopolize your time, and as a fun and interactive marketing method for relatively low cost it can have great responsiveness too. However, the main cost for social media is […]

Top 3 WordPress Security and Monitoring Tools

Mar 20, 2016

In the first blog of our series, we advised you on the 4 Most Common WordPress Exploits that Business Owners Neglect. Now that you’re informed of the exploits, we want to arm you with some software and services that we use that can help keep your site safe. Using these tools properly will help to […]

The 12 Most Important Things to Include on Your Linkedin Profile Page

Mar 12, 2016

Your Linkedin profile page should be as compelling as possible to build professional relationships and connect with your audience. An engaging profile should tell your story and build your professional brand by including keyword-rich information as a means to ensure your profile ranks high on Google so your customers can find your services and products […]

4 Most Common WordPress Exploits that Business Owners Neglect

Mar 9, 2016

You can lessen the chance of someone hacking your WordPress website if you’re willing to take a more proactive approach to your online security. We’ve compiled some best practices you can employ to dissuade hackers, protect your site from security breaches and vulnerabilities, and avoid potential threats

10 Things to Consider When Taking Your Retail Business Online

Oct 23, 2013

When you make the decision to take your existing retail business and market it online, it’s important to understand that by doing so you are potentially starting an entirely new business complete with a separate marketing strategy, sales process and operational flow. Initiating and operating an online business extends well beyond the design and development […]

Adwords Dynamic Keyword Insertion: Improve CTR and CPC

Oct 24, 2012

We’ve been managing Google Adwords accounts for clients for some time. Yardstick just recently became a Google Engage partner and, in doing so, we watched a series of training videos that Google makes you watch. The videos were great for newbies but it was mostly old hat to us. However, the videos did remind me […]

Top 8 Benefits of Google Apps for Small Businesses

Oct 5, 2012

Recently, we had a client who had been using Gmail for their work email. They were very familiar with the Gmail interface on their computer and mobile device and requested that we look into setting their new work email up with Google Apps. We’ve known about Google Apps for quite some time but once we […]