Tracking Clicks in Small Business Newsletters Using Tags

Mar 23, 2010

Recently, Yardstick Services has been working with clients on a number of newsletter campaigns. Some small, some large. We’ve seen in the past that when clients are managing their own newsletter campaign, they often aren’t able to tell which articles, links and images in the newsletter are creating the spikes in traffic. This is because […]

How to Migrate a Website from Joomla 1.0 to Joomla 1.5

Mar 6, 2010

Okay, so now that I have you convinced on the benefits of upgrading your site, your next question is, “How long and difficult is this process going to be?”. Having done it myself, I can tell you that it isn’t as daunting as it sounds. I’m not going to get into the specifics of the […]

Reasons to Upgrade From Joomla 1.0 to Joomla 1.5

Mar 6, 2010

So you’ve got an old Joomla 1.0 website, either for yourself or one of your small business website clients (if you’re a web developer). While it may look and function perfectly fine, it’s probably a good time to consider upgrading that website from Joomla 1.0 to Joomla 1.5. Having just gone through one of these […]

The Top 7 Signs of a Good Small Business Web Designer

Feb 16, 2010

Recently, I have been spending a lot of time selling and therein educating small business people on what they should look for when selecting a small business web designer. This list could actually be a top 101 list because of all of the idiosyncrasies beyond the website itself that makes for a great service provider. […]

Top Joomla Training for Small Business Websites

Jan 9, 2010

It’s been a few weeks since I wrote my last blog post. After wrapping up a very busy term with my MBA at Simon Fraser University, I opted to take some time off from work for the better part of December. Needless to say, this past week has been crazy as I’ve been catching-up on […]

DIY SEO: Two Top Joomla SEO Extensions

Dec 2, 2009

I took some time out today and I did a bit of research at the old Joomla extensions site. To my surprise, I noticed that the number of extensions being served had increased from 3,600 odd extensions to 3,754 so I was hopeful that I’d find something new to help with some of the search […]

Small Business Website: Accounts and Passwords

Dec 1, 2009

Recently, a number of my clients have had trouble understanding all of the usernames, passwords, registrations, admin access points, control panels and so on associated with their websites. I have probably written four separate emails this week explaining the different usernames and passwords and why each is important. Honestly, it isn’t easy understanding all of […]

DIY SEO: Domain Age and Registration Length

Nov 18, 2009

OK, this is going to be a very short post. But there are two things that a lot of small business people don’t associate with search engine optimization. The date of registration plays a role in determining how old your domain is. Domains that have been around for a long time are given more emphasis […]

DIY SEO: Tips on Joomla Keyword Location and Density

Nov 9, 2009

This do-it-yourself search engine optimization post is a short and sweet one but vitally important if you want to maximize your localized search results for your small business website. It is not enough to simply drop the words “Maple Ridge Vinyl Windows” (a phrase we just optimized Ecowest Renovations for) into your blog post and […]

DIY SEO: Image Optimization for Small Business Websites

Oct 27, 2009

In this installment of the DIY SEO series, we’re going to talk about images. Why? Well, images are a very communicative aspect of any website – “a picture paints a thousand words”….right? Well, it does for human beings who have the pattern recognition and intellect to be able to see that the image on the […]