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Social Media Marketing for Small Business Part 2: Start a Conversation

May 11, 2010

This installment of Social Media Marketing for Small Business is a list of 10 tasks and routines for a small business owner to use, in order to effectively apply a social media marketing strategy. In part 1 we summarized 3 applications – Facebook, Twitter and YouTube – and your homework was to simply register with […]

Social Media Marketing for Small Business Case Study: Viral Video

Apr 29, 2010

How does one catch the social wave? On Friday, April 2nd, 2010, a sailing regatta was held in Vancouver, Canada – the Southern Straits Annual Yacht Race. A severe storm hit the event resulting in numerous disasters, eventually forcing the event’s cancellation. The story went nation-wide and was written about in newspapers across Canada, as […]

Social Media for Small Business Supplement: Cross-Pollination

Apr 28, 2010

Case Study: The INTRODUCTION to this series was published on April 1st, 2010, and at the time of writing this article, has been viewed 1221 times – an average of 45 views per day. PART 1, however, has only had 83 views since April 20th – an average of 11 views per day. By applying […]

DIY SEO: Two Top Joomla SEO Extensions *UPDATE*

Apr 24, 2010

(A while back we made a post praising a Joomla SEO plugin called JoomSEO. Since then though, we’ve adopted a new tool which has become our go-to Joomla SEO extension.) Everyone wants their Joomla small business website to rank as high as possible in search engines, and it seems like there’s an endless amount of […]

Social Media for Small Business Part 1: Good Listeners Make Good Communicators

Apr 20, 2010

This week’s social media for small business segment is an introduction to the 3 primary platforms – Facebook, Twitter and YouTube – that are integral to a strong social media engagement strategy. We will discuss some basic concepts, and then look at how these 3 platforms differentiate from one to the other. Our focus is […]

Social Media Marketing for Small Business

Apr 2, 2010

Social Media marketing for small business can be a powerful tool for communicating and interacting with your existing clients as well as generating interest from perspective new customers. In the past 3 years, social media has gone from a niche activity enjoyed by a small group of early adopters to becoming an integral part of […]

DIY SEO: Event Tracking for BigShot Google Analytics

Mar 29, 2010

Event tracking was on my to-do list for some time but I recently had a client ask me how they can track downloads of their PDF’s. So, I did my due diligence and beefed up on event tracking in Google analytics. Frankly, I should have written this blog post this ages ago because event tracking […]

Tracking Clicks in Small Business Newsletters Using Tags

Mar 23, 2010

Recently, Yardstick Services has been working with clients on a number of newsletter campaigns. Some small, some large. We’ve seen in the past that when clients are managing their own newsletter campaign, they often aren’t able to tell which articles, links and images in the newsletter are creating the spikes in traffic. This is because […]

How to Migrate a Website from Joomla 1.0 to Joomla 1.5

Mar 6, 2010

Okay, so now that I have you convinced on the benefits of upgrading your site, your next question is, “How long and difficult is this process going to be?”. Having done it myself, I can tell you that it isn’t as daunting as it sounds. I’m not going to get into the specifics of the […]

Reasons to Upgrade From Joomla 1.0 to Joomla 1.5

Mar 6, 2010

So you’ve got an old Joomla 1.0 website, either for yourself or one of your small business website clients (if you’re a web developer). While it may look and function perfectly fine, it’s probably a good time to consider upgrading that website from Joomla 1.0 to Joomla 1.5. Having just gone through one of these […]