Search Engine Optimization (SEO) has been a buzzword among web-savvy business owners for years. SEO is the basic supporting pillar of every good digital marketing strategy, but it’s too often treated as an arcane mystery rather than what it actually is: a set of relatively simple principles that pretty much anyone can implement in their […]
Nov 23, 2021
Search Engine Optimization (SEO) has been a buzzword among web-savvy business owners for years. SEO is the basic supporting pillar of every good digital marketing strategy, but it’s too often treated as an arcane mystery rather than what it actually is: a set of relatively simple principles that pretty much anyone can implement in their […]
Nov 10, 2021
Social media continues to be an important aspect of a complete digital marketing strategy. As of the publication of this article in Autumn 2021, Facebook and Instagram are still overall the largest platforms, with the widest audiences. That said, there are some cases where appealing to a smaller, more focused audience on a platform such […]
Nov 3, 2021
The field of web development is changing as development tools evolve, and as increasingly tech-savvy users develop more complex needs and expectations. In 2021, web development trends are all about responsiveness, and giving website owners the power to easily manage their website and their customers. The basic building blocks of web development — programming languages […]
Oct 18, 2021
The field of web design is ever-evolving. As technology advances and aesthetic tastes change, websites need to not only inform audiences, but also create a visually-pleasing, immersive experience. User experience has always been important in web design, but it’s becoming even more relevant now as a good quality user experience is a large portion of […]
Feb 8, 2021
On Feb 3, 2021, the BC government and Alacrity Canada announced the Launch Online grant, a provincial grant aimed at helping BC business owners better develop their ecommerce options to assist with the post-COVID economic recovery. The BC government has pledged 12 million dollars for the program, which will go toward helping up to 1,500 […]
Mar 19, 2020
Social distancing. Self-isolate. Prescribed quarantine. These phrases, now commonplace in our daily lexicon amid the novel COVID-19 pandemic, are necessary to heed to successfully mitigate the risk of transmission of the virus. However, these acts—while essential—present a challenge to businesses as they pursue workplace strategies to protect their employees and customers from illness.
Mar 17, 2020
If it ain’t broke, don’t fix it. Yes, a sage adage, indeed. However, when it comes to your website, if you consider it to be functioning adequately and in a satisfactory state, it’s probably not performing at an optimal level and could be jeopardizing your digital strategy.
Feb 24, 2020
Now that 2019 is in your rearview, you should already be looking ahead to expand your content marketing efforts. However, don’t discount the value of a shoulder check. An analysis of last year’s performance will clarify what worked, what didn’t, and how you plan to overcome challenges to achieve your business goals and identify a […]
Jan 9, 2020
No one can deny that having a social media presence is essential for businesses; however, what does that look like for your business? How do you decide when to keep social media in-house or when to outsource it? And what is more beneficial to your business?
Nov 4, 2019
The web industry is a largely unregulated space, meaning that any two developers likely have very different ways of building websites. Unlike other skilled trades, there are no industry-standard certifications that a developer can obtain. This makes it very difficult for clients to understand exactly what they’re going to get when they’re working with a […]
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