On Feb 3, 2021, the BC government and Alacrity Canada announced the Launch Online grant, a provincial grant aimed at helping BC business owners better develop their ecommerce options to assist with the post-COVID economic recovery. The BC government has pledged 12 million dollars for the program, which will go toward helping up to 1,500 […]
Feb 8, 2021
On Feb 3, 2021, the BC government and Alacrity Canada announced the Launch Online grant, a provincial grant aimed at helping BC business owners better develop their ecommerce options to assist with the post-COVID economic recovery. The BC government has pledged 12 million dollars for the program, which will go toward helping up to 1,500 […]
Mar 19, 2020
Social distancing. Self-isolate. Prescribed quarantine. These phrases, now commonplace in our daily lexicon amid the novel COVID-19 pandemic, are necessary to heed to successfully mitigate the risk of transmission of the virus. However, these acts—while essential—present a challenge to businesses as they pursue workplace strategies to protect their employees and customers from illness.
Mar 17, 2020
If it ain’t broke, don’t fix it. Yes, a sage adage, indeed. However, when it comes to your website, if you consider it to be functioning adequately and in a satisfactory state, it’s probably not performing at an optimal level and could be jeopardizing your digital strategy.
Feb 24, 2020
Now that 2019 is in your rearview, you should already be looking ahead to expand your content marketing efforts. However, don’t discount the value of a shoulder check. An analysis of last year’s performance will clarify what worked, what didn’t, and how you plan to overcome challenges to achieve your business goals and identify a […]
Jan 9, 2020
No one can deny that having a social media presence is essential for businesses; however, what does that look like for your business? How do you decide when to keep social media in-house or when to outsource it? And what is more beneficial to your business?
Nov 4, 2019
The web industry is a largely unregulated space, meaning that any two developers likely have very different ways of building websites. Unlike other skilled trades, there are no industry-standard certifications that a developer can obtain. This makes it very difficult for clients to understand exactly what they’re going to get when they’re working with a […]
Oct 1, 2019
Are you generating sufficient leads from your website? Is it driving the traffic you want and attracting your target audience? If you’re not garnering the results you want, hiring a professional copywriter is the best approach to meet your business objectives and take your website to the next level. Here are just four reasons to […]
Feb 8, 2019
I know what you must be thinking: background video, bold colours, and animation? That’s so last year! Well, not exactly. It’s a little known fact that design is cyclical — continuously pulling from the past. So, it’s no surprise to see the mergence of aesthetics and technology — again, albeit more than ever before.
Jan 19, 2018
Trying to get ranked on Google can seem daunting for some small local businesses — especially if there are some established competitors (such as franchises or big box stores). Our clients are typically the small owner-operated businesses. And we have a good track record of helping these businesses get ranked locally. So, here are 11 tips to improve your local rankings on Google.
Jan 5, 2018
Everyone knows “a picture is worth a thousand words,” and the adage still rings true, especially online. Images on your website and social media accounts engage audiences, grab attention, and bring your words to life. A strong image should be able to show a product or service solving a problem while portraying a lifestyle or feeling that speaks to your target audience.
Yardstick Services is proud to be an A+ member of the Better Business Bureau of BC.
