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Social Media Coaching
How To Leverage Your Social Media
Social media has given people more open and more selective ways of interacting. Where many businesses fail is when they choose to use social media as just another marketing channel. They send out promotions or share information without taking the time to build relationships.
We coach business owners on how to independently manage their social media channels. The great strength of social media is in its interactivity — we coach rather than manage because we don’t want to take over relationships that have evolved within your social media channels.
Your Social Media Success
We set up your social media accounts and define the overall strategy first.
Our social media coaching engagement process ensures that your social media exposure is tailored to your business’ goals.
Identify People: Define your audience. Whom do you want to build relationships with (not all your customers use social media and those who do, determine if they will converse with you online).
Sharable Content: Decide on content and subjects to discuss or posts that are relevant to your target audience so people will engage, like you, or reply. Your social media posts should contain informative and engaging content that keeps people following you.
Choose Channels: Decide what social media networks are appropriate and align with your brand.
Configuration and Branding: Set up your pages and invest some time to make certain the channels supports your website’s information and branding. Confirm connections between channels and your blog are setup.
Develop Content: The best social media users create discussions around their own content. If you have a blog, then the addition of social media can follow suit. Otherwise, you we can help you think creatively about how to create discussion around third part content.
Post and Discuss: Determine the time you’ll invest (daily or weekly) in each of your channels and what you will be doing with that time.
Measure Results: Creatively define a number of ways that you can measure the benefits of your social media efforts beyond simply sales or revenue.
Content Calendar: Knowing what to post and when to post it is part of the process; if required, we develop a calendar of activity for what you’ll execute next.
What our clients are saying
Kevin and his team are fantastic. We’ve been working with them for some time now. They’ve built out some awesome landing pages for us that have been able to generate some solid conversions via our SEO. Big thanks to Kevin and his team for making digital marketing, something we know very little about it, a much easier process than I had initially imagined it would be :)
After 15+ years of dealing with a national firm, we moved to Kevin at Yardstick Services for our website redesign and digital marketing campaign. What a refreshing change…we received professional guidance and expertise from their team and they made the migration process seamless. After 3 years, we continue to receive excellent and timely service. They are a pleasure to deal with and I highly recommend them.
Our team has had an amazing experience working with Yardstick on our new website build. Very organized, professional and personable. Highly recommend and cannot say enough good things about this crew! Looking forward to continuing to work with Yardstick. THANK YOU for helping to bring us into the 21st Century!
I’ve had the pleasure of working with Yardstick Services for the past two years. They have used their expertise to optimize our website, implement SEO strategies to drive traffic to our website and to improve our social media reach. The results have been exceptional. Their creative approach, flexibility and commitment to data-driven ideas have significantly enhanced our online presence. I have appreciated Kevin and the entire team at Yardstick for being able to deliver high quality work that has produced amazing results for us, all within the constraints of our budget.
Our company, International Yacht Training Worldwide, has worked with Yardstick for over a decade and are more than satisfied with the design of our website, collaboration when designing, and, of course, their support over the years. Owner, Kevin McLeod, and all of the Yardstick team are there to offer assistance when the need arises. Yardstick has created a second website for a new division of our company, Global Yacht Club, which is in an infancy stage. Their design and support teams are amazing and I highly recommend their services!
Our organization has worked with Yardstick for many years and have found their services to be attentive and thorough. They provide excellent advice on security and web development. We are extremely happy with Kevin and Brendon and their expertise.
I have worked with Yardstick for several years now on multiple website development projects, SEO, and web security, and cannot recommend them enough. Through the development of each site, Kevin has provided expert guidance and cost-conscious alternatives. Everyone on their team has been very knowledgeable and shown their commitment to meeting our needs, expectations, and timelines.
The website has totally revolutionized our organization. It’s a total game changer. We’ve gone from 4,000 people a month viewing our site to 24,000 people a month. We’re overwhelmed with the number of inquiries and requests we’re now getting.
Thank you for your unwavering support, leadership and patience in prep for this timely launch. On behalf of the JDS team, we are so appreciative of, not only Caitlin’s work (over the long weekend to ensure our deadlines were met), but your dependable and honest guidance.
We have been collaborating with Yardstick for a few years now for website development, SEO strategy and web security. Kevin and the Yardstick team are great – they provide professionalism and expertise but with a human touch that make it all the more enjoyable to work with them.
Also, for those of us who are metrics-driven, Yardstick’s regular updates on our firm’s online performance are fantastic!
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