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HubSpot Implementation Experts
We use HubSpot in both our businesses – Yardstick Services Inc and WordZite Security Inc. Through this, we’ve garnered and understanding of HubSpot at the agency level as actual users (not just as sales reps trying to make a commission). The thing we love most about HubSpot is that it has all the features required to execute a digital campaign (and more). And HubSpot integrates nicely with a wide range of other software including WordPress, WebFlow, Shopify and other widely used CMS.
We know all of the latest features available at various subscription levels and can help our clients decide what version of HubSpot is the best option to support a given business. And most importantly, we’ll be honest…if HubSpot isn’t the right fit, we know a wide range of other CRM software and have partnerships with other suppliers that may be a better fit.
HubSpot Optimization and Marketing Automation
Often times, we encounter clients who have setup HubSpot themselves in-house. HubSpot is a really big product with a lot of advanced features and settings that may be intimidating to the lay user. So, most in-house setups are very basic. This is where we come in.
We can help take your existing HubSpot implementation to the next level by optimization your contacts and companies to ensure they are all entered properly and tracking correctly. We can review your workflows to make sure what is happening in HubSpot is mirroring the sales process that your team actually follows. We’ll look at all of the data being captured in HubSpot to find missed opportunities and better feedback on your marketing and sales performance. And of course, we’ll make sure that HubSpot is properly integrated with other products you are using to ensure you are taking full advantage of the subscription and features you are paying for.
The ROI of going through a HubSpot review and optimization process with our team is outstanding. Even in our own company, we’ve seen simple changes have measurable financial impacts on our bottom line. And with new features being added throughout the year, HubSpot will remain as the industry leader in digital marketing automation for many years to come.
Checklist to Build a Successful E-Newsletter Campaign
Audience: Define your target audience and create an invite list of people you’d like to introduce to your e-newsletter
Content: Decide the scope of your content and how you plan to provide value to your subscribers beyond promotions and marketing
Design: Use a provider such as HubSpot or MailChimp and design a branded e-newsletter template that aligns with your web branding and includes all your desired features
Calendar: Set a target for how often you want your e-newsletter to be published and who is responsible for the delivery and execution of each element
Publish: Send your newsletter out to your mailing list, post it to your blog, and circulate it on your social media channels
Measure: Beyond the default reporting, ensure Google Analytics is set correctly so you can fully track the effectiveness of each e-newsletter
Ready to discuss your project?
