Implementing digital tools can increase productivity, improve cybersecurity, and help you future-proof your business. But deploying new technologies in your business requires planning, expertise, and a budget. The Canadian Digital Adoption Program (CDAP) has introduced an exciting new financial incentive for businesses, called the Boost Your Business Technology Grant. The Boost Your Business Technology Grant […]
Nov 26, 2017
If you don’t already have an e-newsletter, is it really worth starting? Do you have an e-newsletter but are finding it is not working like you wish it would? It might be worth asking yourself some questions and considering the following areas to determine if an e-newsletter is a strong marketing tool for your business.
Nov 18, 2017
Digital newsletters have been popular for quite a while as a great way to engage with your target market in a cost effective way. If you are just getting started with e-newsletters, this will be your guide, even if you just need to get back to basics and refocus your e-newsletter strategy and design.
Nov 14, 2017
When error messages come up, it’s never a good feeling, especially when it comes to your business. In the unfortunate circumstance this happens to you, we have compiled the top 11 tips on what to do if you suspect your website has been hacked.
Nov 9, 2017
Online technology is constantly changing and evolving, especially when it comes to social media. In an effort to help keep you up to speed, we will be providing regular updates on changes that impact small business social media accounts the most. Here is the top 10 that could shift your social media strategy as a business.
Oct 17, 2017
Hashtags can be a fun way to have your posts seen by a larger audience on social media platforms, but at the same time you can easily get carried away using them. Hashtags allow social media users to discover new content and accounts to follow, allowing your accounts to gain more followers, garner new likes, and increase overall engagement. Simply Measured reports that posts with at least one hashtag average 12.6% more engagement on Instagram.
Oct 3, 2017
Yardstick founder and CEO, Kevin McLeod and Web Development Manager, Brendon McLeod, nurture, guide, and support Yardstick’s cross-functional team. Essentially, they are the glue that bonds our cohesive unit and helps synchronize all of the remote members, which is indispensable to the growth of the organization and the team itself.
Aug 16, 2017
Working remotely has become increasing popular with employees, as well as business owners in recent years. There are, of course, pros and cons to having a remote team working together. Continuing to evolve in methods and practices, as well as close tracking of processes has proven to be a big key in the success of […]
May 23, 2017
The next step of optimizing your YouTube video (or other external content) is sharing. Not many people will go and seek out content, so it’s up to you to share it as much as you can with relevant parties to increase the views, likes, and engagement metrics. First and foremost, have confidence in your work […]