The field of web design is ever-evolving. As technology advances and aesthetic tastes change, websites need to not only inform audiences, but also create a visually-pleasing, immersive experience. User experience has always been important in web design, but it’s becoming even more relevant now as a good quality user experience is a large portion of […]
Oct 5, 2012
Recently, we had a client who had been using Gmail for their work email. They were very familiar with the Gmail interface on their computer and mobile device and requested that we look into setting their new work email up with Google Apps. We’ve known about Google Apps for quite some time but once we […]
Aug 30, 2012
Today, search engine optimization is not a highly technical task. Content management systems like Joomla and WordPress come with an array of search engine friendly features that allow users to manage all of the in-site elements that Google values. And there are countless extensions used by thousands of people every day that give you even […]
Jul 20, 2012
I was recently alerted to some activity on a forum thread and I noticed some unpleasant commentary regarding an older blog article of mine about Joomla for Small Business Websites. That article I wrote IS very dated so it is somewhat out of context now. So, this is my updated and somewhat quick comparison of […]
Jul 12, 2012
We recently discovered that a client’s website had some mysterious traffic spikes in their Google Analytics account. We quickly began investigating and realized that a hacker had somehow placed a bit of code in the site that created some unauthorized redirect URL’s within the site. These URL’s contained keyword-rich meta data which allowed these newly […]
Jun 8, 2011
This week’s issue of Business in Vancouver featured a segment on the Small Business BC expert videos. These short segments produced by Riiplay.tv were designed to allow some of the speakers at Small Business BC to share some bite-sized chunks of knowledge in video format – knowledge that is normally disseminated through the many seminars […]
Jun 1, 2011
The seminars at Small Business BC have been going very well with attendance up from the winter. Recently, I delivered seminars to fairly full rooms at Waterfront Station in Vancouver joined by a number of video conferences attendees from cities like Prince Rupert, Langley, Ashcroft, Kelowna and Saskatoon. One of the attendees emailed me asking […]
Mar 25, 2011
Small Businesses need Twitter. It’s just that simple. But in saying that, there are still a number of businesses, both big and small, that have opted not to create an account. Reasons for this range from “we don’t understand it” to “we don’t think it would add much value to our business”. Regardless of why […]
Mar 25, 2011
One of our specialties at Yardstick Services is maintaining blogs for our small business clients. Many small business owners don’t have a full understanding of why maintaining an active blog is an important aspect of their internet marketing strategy, and how vital it can be for the growth of their business. Here’s a quick breakdown […]
Nov 24, 2010
As the world continues to go digital, the traditional tools of business are slowly but surely becoming impractical and obsolete. Thanks to computers, the internet and a world chock-full of software developers, systems are now available that are allowing small-businesses the opportunity to replace their expensive and high-maintenance management tools with stream-lined solutions. We at […]
Oct 29, 2010
Over the past few months, I’ve delivered a number of seminars at Small Business BC about how small businesses can get great websites. Inevitably, I get asked questions about the level of results or return on investment a new website can expect. It’s a really tough question to answer because I always get the sense […]
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