Trying to get ranked on Google can seem daunting for some small local businesses — especially if there are some established competitors (such as franchises or big box stores). Our clients are typically the small owner-operated businesses. And we have a good track record of helping these businesses get ranked locally. So, here are 11 tips to improve your local rankings on Google.
Oct 3, 2017
Yardstick founder and CEO, Kevin McLeod and Web Development Manager, Brendon McLeod, nurture, guide, and support Yardstick’s cross-functional team. Essentially, they are the glue that bonds our cohesive unit and helps synchronize all of the remote members, which is indispensable to the growth of the organization and the team itself.
Aug 16, 2017
Working remotely has become increasing popular with employees, as well as business owners in recent years. There are, of course, pros and cons to having a remote team working together. Continuing to evolve in methods and practices, as well as close tracking of processes has proven to be a big key in the success of […]
May 23, 2017
The next step of optimizing your YouTube video (or other external content) is sharing. Not many people will go and seek out content, so it’s up to you to share it as much as you can with relevant parties to increase the views, likes, and engagement metrics. First and foremost, have confidence in your work […]
Jan 20, 2017
As industry professionals who have experience with a variety of different content management systems (CMSs), we’re often asked which content management system we prefer. The present answer is WordPress. It has the power and flexibility to satisfy your unique business needs and is simpler to manage and maintain than its competitors. WordPress allows you to […]
Nov 19, 2016
Facebook has already defied the odds in the online realm as far as social media platforms go. Princeton University researchers had predicted in 2014 that Facebook would lose 80% of their followers by 2017, but the platform continues to grow and expand, engaging approximately 1 billion users daily. The innovative nature of Facebook has made […]
Nov 9, 2016
It’s important for business owners to understand that their website and email are two different business systems, which need to be managed independently. For most businesses, a website is primarily for marketing the business with perhaps some operational or sales elements. While email is almost exclusively operational allowing your team to communicate and do their […]
Sep 13, 2016
Facebook has recently undergone some considerable changes. I’m sure you’ve noticed the different look to business pages along with a change on the back end of the page as well as page management. Facebook has now grown Facebook Business Manager to be mandatory for pages to utilize. This platform allows the management of Ad Accounts, […]
Aug 23, 2016
5 Tips for Copywriters To Effectively Engage Web Users Do you have the writing chops to command your audience? According to Nielsen Norman Group (evidence-based user experience research experts), your website visitor reads approximately 20% of content on an average page, spending about 25 seconds, including how to navigate around the layout. So, what’s this […]
