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How to Elevate Your Business With Content Marketing Trends For 2020

Feb 24, 2020

Now that 2019 is in your rearview, you should already be looking ahead to expand your content marketing efforts. However, don’t discount the value of a shoulder check. An analysis of last year’s performance will clarify what worked, what didn’t, and how you plan to overcome challenges to achieve your business goals and identify a […]

Should Your Business Outsource Social Media or Keep it In-house?

Jan 9, 2020

No one can deny that having a social media presence is essential for businesses; however, what does that look like for your business? How do you decide when to keep social media in-house or when to outsource it? And what is more beneficial to your business?

5 Core Principles to Follow for Effective Web Development

Nov 4, 2019

The web industry is a largely unregulated space, meaning that any two developers likely have very different ways of building websites. Unlike other skilled trades, there are no industry-standard certifications that a developer can obtain. This makes it very difficult for clients to understand exactly what they’re going to get when they’re working with a […]

4 Reasons Your Website Needs a Professional Copywriter

Oct 1, 2019

Are you generating sufficient leads from your website? Is it driving the traffic you want and attracting your target audience? If you’re not garnering the results you want, hiring a professional copywriter is the best approach to meet your business objectives and take your website to the next level. Here are just four reasons to […]

6 Web Design Trends to Watch in 2019​

Feb 8, 2019

I know what you must be thinking: background video, bold colours, and animation? That’s so last year! Well, not exactly. It’s a little known fact that design is cyclical — continuously pulling from the past. So, it’s no surprise to see the mergence of aesthetics and technology — again, albeit more than ever before.

11 Tips to Help Local Businesses Improve Google Rankings

Jan 19, 2018

Trying to get ranked on Google can seem daunting for some small local businesses — especially if there are some established competitors (such as franchises or big box stores). Our clients are typically the small owner-operated businesses. And we have a good track record of helping these businesses get ranked locally. So, here are 11 tips to improve your local rankings on Google.

Easy online image editing tools

Jan 5, 2018

Everyone knows “a picture is worth a thousand words,” and the adage still rings true, especially online. Images on your website and social media accounts engage audiences, grab attention, and bring your words to life. A strong image should be able to show a product or service solving a problem while portraying a lifestyle or feeling that speaks to your target audience.

Six Key Ingredients for High-Quality Web Content

Dec 1, 2017

Every business or marketing goal should strive to achieve high-quality web content. It’s what your customers want. It’s what Google looks for to rank your site.

Creating Effective Pages For The User

Nov 30, 2017

Your website is your first impression and your virtual welcome mat to your business, and it requires dynamic form and function to attract visitors, hold their attention, and stand above your competition.

Do you really need an eNewsletter?

Nov 26, 2017

If you don’t already have an e-newsletter, is it really worth starting? Do you have an e-newsletter but are finding it is not working like you wish it would? It might be worth asking yourself some questions and considering the following areas to determine if an e-newsletter is a strong marketing tool for your business.