Managing a Remote Team

Oct 3, 2017

Yardstick founder and CEO, Kevin McLeod and Web Development Manager, Brendon McLeod, nurture, guide, and support Yardstick’s cross-functional team. Essentially, they are the glue that bonds our cohesive unit and helps synchronize all of the remote members, which is indispensable to the growth of the organization and the team itself.

Top Tips for Small Businesses on Social Media

Aug 19, 2017

Social media can be overwhelming, especially when you have a business to run. Here are the top tips on why you need a social media presence and the keys to having a strong online engagement.

Working as a Remote Team

Aug 16, 2017

Working remotely has become increasing popular with employees, as well as business owners in recent years. There are, of course, pros and cons to having a remote team working together. Continuing to evolve in methods and practices, as well as close tracking of processes has proven to be a big key in the success of […]

Content Sharing is Caring

May 23, 2017

The next step of optimizing your YouTube video (or other external content) is sharing. Not many people will go and seek out content, so it’s up to you to share it as much as you can with relevant parties to increase the views, likes, and engagement metrics. First and foremost, have confidence in your work […]

YouTube Video Optimization Blog

May 16, 2017

Getting exposure and engagement on YouTube is more than just having a great video. This is a fantastic starting point, now it’s time to get some eyes on your content and maximize its effect.

Five Reasons to Migrate From Joomla to WordPress

Jan 20, 2017

As industry professionals who have experience with a variety of different content management systems (CMSs), we’re often asked which content management system we prefer. The present answer is WordPress. It has the power and flexibility to satisfy your unique business needs and is simpler to manage and maintain than its competitors. WordPress allows you to […]

Top 5 Facebook Trends to Watch for in 2017

Nov 19, 2016

Facebook has already defied the odds in the online realm as far as social media platforms go. Princeton University researchers had predicted in 2014 that Facebook would lose 80% of their followers by 2017, but the platform continues to grow and expand, engaging approximately 1 billion users daily. The innovative nature of Facebook has made […]

Four Reasons Why Your Company Website & Email Should be Hosted Separately

Nov 9, 2016

It’s important for business owners to understand that their website and email are two different business systems, which need to be managed independently. For most businesses, a website is primarily for marketing the business with perhaps some operational or sales elements. While email is almost exclusively operational allowing your team to communicate and do their […]

Facebook Management For Client and Manager Communication

Sep 13, 2016

Facebook has recently undergone some considerable changes. I’m sure you’ve noticed the different look to business pages along with a change on the back end of the page as well as page management. Facebook has now grown Facebook Business Manager to be mandatory for pages to utilize. This platform allows the management of Ad Accounts, […]

How To Write Web Content For The Best Results

Aug 23, 2016

5 Tips for Copywriters To Effectively Engage Web Users Do you have the writing chops to command your audience? According to Nielsen Norman Group (evidence-based user experience research experts), your website visitor reads approximately 20% of content on an average page, spending about 25 seconds, including how to navigate around the layout. So, what’s this […]