If you own a website or are thinking about getting one, you’re probably focused on design and development: how does the site look? How is the navigation structured? How big and visible is your company’s logo on the homepage? Website design and development are very important – a website’s visual design helps grab your visitors […]
Jan 9, 2020
No one can deny that having a social media presence is essential for businesses; however, what does that look like for your business? How do you decide when to keep social media in-house or when to outsource it? And what is more beneficial to your business?
Nov 4, 2019
The web industry is a largely unregulated space, meaning that any two developers likely have very different ways of building websites. Unlike other skilled trades, there are no industry-standard certifications that a developer can obtain. This makes it very difficult for clients to understand exactly what they’re going to get when they’re working with a […]
Oct 1, 2019
Are you generating sufficient leads from your website? Is it driving the traffic you want and attracting your target audience? If you’re not garnering the results you want, hiring a professional copywriter is the best approach to meet your business objectives and take your website to the next level. Here are just four reasons to […]
Feb 8, 2019
I know what you must be thinking: background video, bold colours, and animation? That’s so last year! Well, not exactly. It’s a little known fact that design is cyclical — continuously pulling from the past. So, it’s no surprise to see the mergence of aesthetics and technology — again, albeit more than ever before.
Jan 19, 2018
Trying to get ranked on Google can seem daunting for some small local businesses — especially if there are some established competitors (such as franchises or big box stores). Our clients are typically the small owner-operated businesses. And we have a good track record of helping these businesses get ranked locally. So, here are 11 tips to improve your local rankings on Google.
Jan 5, 2018
Everyone knows “a picture is worth a thousand words,” and the adage still rings true, especially online. Images on your website and social media accounts engage audiences, grab attention, and bring your words to life. A strong image should be able to show a product or service solving a problem while portraying a lifestyle or feeling that speaks to your target audience.
Nov 26, 2017
If you don’t already have an e-newsletter, is it really worth starting? Do you have an e-newsletter but are finding it is not working like you wish it would? It might be worth asking yourself some questions and considering the following areas to determine if an e-newsletter is a strong marketing tool for your business.
Nov 18, 2017
Digital newsletters have been popular for quite a while as a great way to engage with your target market in a cost effective way. If you are just getting started with e-newsletters, this will be your guide, even if you just need to get back to basics and refocus your e-newsletter strategy and design.
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