Yesterday, we (our agency and most of our clients) received an email from Google with the subject “Your conversions will start using data-driven attribution on or after 8/24/22”. We’ve had a number of questions about this from our clients. So, we just wanted to write a quick article to explain what this means. This […]
Feb 24, 2020
Now that 2019 is in your rearview, you should already be looking ahead to expand your content marketing efforts. However, don’t discount the value of a shoulder check. An analysis of last year’s performance will clarify what worked, what didn’t, and how you plan to overcome challenges to achieve your business goals and identify a […]
Jan 9, 2020
No one can deny that having a social media presence is essential for businesses; however, what does that look like for your business? How do you decide when to keep social media in-house or when to outsource it? And what is more beneficial to your business?
Nov 4, 2019
The web industry is a largely unregulated space, meaning that any two developers likely have very different ways of building websites. Unlike other skilled trades, there are no industry-standard certifications that a developer can obtain. This makes it very difficult for clients to understand exactly what they’re going to get when they’re working with a […]
Oct 1, 2019
Are you generating sufficient leads from your website? Is it driving the traffic you want and attracting your target audience? If you’re not garnering the results you want, hiring a professional copywriter is the best approach to meet your business objectives and take your website to the next level. Here are just four reasons to […]
Feb 8, 2019
I know what you must be thinking: background video, bold colours, and animation? That’s so last year! Well, not exactly. It’s a little known fact that design is cyclical — continuously pulling from the past. So, it’s no surprise to see the mergence of aesthetics and technology — again, albeit more than ever before.
Jan 19, 2018
Trying to get ranked on Google can seem daunting for some small local businesses — especially if there are some established competitors (such as franchises or big box stores). Our clients are typically the small owner-operated businesses. And we have a good track record of helping these businesses get ranked locally. So, here are 11 tips to improve your local rankings on Google.
Jan 5, 2018
Everyone knows “a picture is worth a thousand words,” and the adage still rings true, especially online. Images on your website and social media accounts engage audiences, grab attention, and bring your words to life. A strong image should be able to show a product or service solving a problem while portraying a lifestyle or feeling that speaks to your target audience.
Nov 26, 2017
If you don’t already have an e-newsletter, is it really worth starting? Do you have an e-newsletter but are finding it is not working like you wish it would? It might be worth asking yourself some questions and considering the following areas to determine if an e-newsletter is a strong marketing tool for your business.