On Feb 3, 2021, the BC government and Alacrity Canada announced the Launch Online grant, a provincial grant aimed at helping BC business owners better develop their ecommerce options to assist with the post-COVID economic recovery. The BC government has pledged 12 million dollars for the program, which will go toward helping up to 1,500 […]
Do you really need an eNewsletter?
Nov 26, 2017
If you don’t already have an e-newsletter, is it really worth starting? Do you have an e-newsletter but are finding it is not working like you wish it would? It might be worth asking yourself some questions and considering the following areas to determine if an e-newsletter is a strong marketing tool for your business.
How to get started with eNewsletters
Nov 18, 2017
Digital newsletters have been popular for quite a while as a great way to engage with your target market in a cost effective way. If you are just getting started with e-newsletters, this will be your guide, even if you just need to get back to basics and refocus your e-newsletter strategy and design.
What to do if your website gets hacked – 11 Tips
Nov 14, 2017
When error messages come up, it’s never a good feeling, especially when it comes to your business. In the unfortunate circumstance this happens to you, we have compiled the top 11 tips on what to do if you suspect your website has been hacked.
What’s new in social media: October 2017
Nov 9, 2017
Online technology is constantly changing and evolving, especially when it comes to social media. In an effort to help keep you up to speed, we will be providing regular updates on changes that impact small business social media accounts the most. Here is the top 10 that could shift your social media strategy as a business.
Hashtag Tips & Tricks
Oct 17, 2017
Hashtags can be a fun way to have your posts seen by a larger audience on social media platforms, but at the same time you can easily get carried away using them. Hashtags allow social media users to discover new content and accounts to follow, allowing your accounts to gain more followers, garner new likes, and increase overall engagement. Simply Measured reports that posts with at least one hashtag average 12.6% more engagement on Instagram.
Managing a Remote Team
Oct 3, 2017
Yardstick founder and CEO, Kevin McLeod and Web Development Manager, Brendon McLeod, nurture, guide, and support Yardstick’s cross-functional team. Essentially, they are the glue that bonds our cohesive unit and helps synchronize all of the remote members, which is indispensable to the growth of the organization and the team itself.
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Yardstick Services is proud to be an A+ member of the Better Business Bureau of BC.
