Easy online image editing tools

Jan 5, 2018

Everyone knows “a picture is worth a thousand words,” and the adage still rings true, especially online. Images on your website and social media accounts engage audiences, grab attention, and bring your words to life. A strong image should be able to show a product or service solving a problem while portraying a lifestyle or feeling that speaks to your target audience.

Six Key Ingredients for High-Quality Web Content

Dec 1, 2017

Every business or marketing goal should strive to achieve high-quality web content. It’s what your customers want. It’s what Google looks for to rank your site.

Creating Effective Pages For The User

Nov 30, 2017

Your website is your first impression and your virtual welcome mat to your business, and it requires dynamic form and function to attract visitors, hold their attention, and stand above your competition.

Do you really need an eNewsletter?

Nov 26, 2017

If you don’t already have an e-newsletter, is it really worth starting? Do you have an e-newsletter but are finding it is not working like you wish it would? It might be worth asking yourself some questions and considering the following areas to determine if an e-newsletter is a strong marketing tool for your business.

How to get started with eNewsletters

Nov 18, 2017

Digital newsletters have been popular for quite a while as a great way to engage with your target market in a cost effective way. If you are just getting started with e-newsletters, this will be your guide, even if you just need to get back to basics and refocus your e-newsletter strategy and design.

What to do if your website gets hacked – 11 Tips

Nov 14, 2017

When error messages come up, it’s never a good feeling, especially when it comes to your business. In the unfortunate circumstance this happens to you, we have compiled the top 11 tips on what to do if you suspect your website has been hacked.

What’s new in social media: October 2017

Nov 9, 2017

Online technology is constantly changing and evolving, especially when it comes to social media. In an effort to help keep you up to speed, we will be providing regular updates on changes that impact small business social media accounts the most. Here is the top 10 that could shift your social media strategy as a business.

How to schedule Facebook & Twitter posts

Oct 31, 2017

Scheduling posts can seem somewhat impersonal at first; however, it allows you to have great flexibility in your content and develop more of an online strategy, which is a huge asset.

Hashtag Tips & Tricks

Oct 17, 2017

Hashtags can be a fun way to have your posts seen by a larger audience on social media platforms, but at the same time you can easily get carried away using them. Hashtags allow social media users to discover new content and accounts to follow, allowing your accounts to gain more followers, garner new likes, and increase overall engagement. Simply Measured reports that posts with at least one hashtag average 12.6% more engagement on Instagram.

Managing a Remote Team

Oct 3, 2017

Yardstick founder and CEO, Kevin McLeod and Web Development Manager, Brendon McLeod, nurture, guide, and support Yardstick’s cross-functional team. Essentially, they are the glue that bonds our cohesive unit and helps synchronize all of the remote members, which is indispensable to the growth of the organization and the team itself.