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Yardstick Services
SERVICES WE PROVIDE

Paid Media strategies tailored for your business needs

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Manufacturers and Wholesalers

Experts

Online advertising is eating up more and more of the marketing pie to the point where some businesses rely solely on Google Ads to generate leads. We are experts at managing ad campaigns across a range of channels to help businesses reach their target audience as cost-effectively as possible. And we absolutely love combining ad campaigns with remarketing, landing pages and A/B testing to maximize the ROI for our clients.

What Is Paid Media?

For a digital agency, paid media includes pay-per-click (PPC) ads, paid social media ads, and search engine marketing (SEM). The placements of ads, content, offers, infographics, etc is through major platforms such as Google Ads, Meta Ads, LinkedIn Ads, YouTube, etc. As the advertiser, essentially you are paying for a spot on the internet to catch users eyes. You are buying visits to your site, rather than earning visits organically. However, in many cases, you only pay (Google, Meta, LinkedIn, etc) when people click on your ad.

Yardstick Services can help your small business use the power of online advertising to measure the success of your marketing. And we can keep your product or service in front of your target audience helping to increase repeat sales or support longer sales cycles. And best of all, we’ll use our Conversion Rate Optimization techniques to maximize the conversion rate of paid traffic into inquiries and sales.

Return On Investment

Paid Media can show great returns for a small business, and even better, a small PPC (pay-per-click) advertising campaign can provide you with unprecedented data about the demographics and search volumes within your target market. PPC can be extremely effective for small budgets.

As an optimal advertising tool, PPC ads will test content and combinations of words and phrases. We can design tests to measure if you’re increasing relevance of keywords to ad copy to landing pages.

A typical PCC advertising campaign will require an investment of a few hundred dollars to garner a handful of leads, which may only convert into one new sale. So, you need to be able to justify a cost of acquiring a new sale at that level. If you can justify the investment, then we can help you ensure you are maximizing the return on your investment.

How To Make Paid Media Work For You

Through our discussions and keyword research we can help you put your ad in front of your target audience. We will continually monitor and refine to make sure that your online advertisement is working for you.

We’ll measure the performance of your ads and work with you to identify how much new business the ads have generated and at what level you should continue to invest in PCC advertising.

Contact Yardstick Services and let us help you develop your online marketing and measure your PCC success.

TESTIMONIALS

What our clients are saying

See why our clients trust Yardstick Services to provide website and digital marketing services to help their businesses grow.

Kevin and his team are fantastic. We’ve been working with them for some time now. They’ve built out some awesome landing pages for us that have been able to generate some solid conversions via our SEO. Big thanks to Kevin and his team for making digital marketing, something we know very little about it, a much easier process than I had initially imagined it would be :)

Dane Christianson
Informa Financial

After 15+ years of dealing with a national firm, we moved to Kevin at Yardstick Services for our website redesign and digital marketing campaign. What a refreshing change…we received professional guidance and expertise from their team and they made the migration process seamless. After 3 years, we continue to receive excellent and timely service. They are a pleasure to deal with and I highly recommend them.

Howard Karras
BKS Law

Our team has had an amazing experience working with Yardstick on our new website build. Very organized, professional and personable. Highly recommend and cannot say enough good things about this crew! Looking forward to continuing to work with Yardstick. THANK YOU for helping to bring us into the 21st Century!

Crystal Maguire
Intuition Liners

I’ve had the pleasure of working with Yardstick Services for the past two years. They have used their expertise to optimize our website, implement SEO strategies to drive traffic to our website and to improve our social media reach. The results have been exceptional. Their creative approach, flexibility and commitment to data-driven ideas have significantly enhanced our online presence. I have appreciated Kevin and the entire team at Yardstick for being able to deliver high quality work that has produced amazing results for us, all within the constraints of our budget.

Valerie Hutton
PLEA Community Services

Our company, International Yacht Training Worldwide, has worked with Yardstick for over a decade and are more than satisfied with the design of our website, collaboration when designing, and, of course, their support over the years. Owner, Kevin McLeod, and all of the Yardstick team are there to offer assistance when the need arises. Yardstick has created a second website for a new division of our company, Global Yacht Club, which is in an infancy stage. Their design and support teams are amazing and I highly recommend their services!

Jennifer Fry
IYT Worldwide

Our organization has worked with Yardstick for many years and have found their services to be attentive and thorough. They provide excellent advice on security and web development. We are extremely happy with Kevin and Brendon and their expertise.

Trevor Lau
Burnaby Hospital Foundation

I have worked with Yardstick for several years now on multiple website development projects, SEO, and web security, and cannot recommend them enough. Through the development of each site, Kevin has provided expert guidance and cost-conscious alternatives. Everyone on their team has been very knowledgeable and shown their commitment to meeting our needs, expectations, and timelines.

Lourdes Perez de Lara
Aunt Leah’s Place

The website has totally revolutionized our organization. It’s a total game changer. We’ve gone from 4,000 people a month viewing our site to 24,000 people a month. We’re overwhelmed with the number of inquiries and requests we’re now getting.

Julia Boyle
AutismBC

Thank you for your unwavering support, leadership and patience in prep for this timely launch. On behalf of the JDS team, we are so appreciative of, not only Caitlin’s work (over the long weekend to ensure our deadlines were met), but your dependable and honest guidance.

Kaeli Gatten
JDS Energy and Mining

We have been collaborating with Yardstick for a few years now for website development, SEO strategy and web security. Kevin and the Yardstick team are great – they provide professionalism and expertise but with a human touch that make it all the more enjoyable to work with them.

Also, for those of us who are metrics-driven, Yardstick’s regular updates on our firm’s online performance are fantastic!

Richard Johnson
Ascent Employment Law

Ready to discuss your project?

Web Design

Tell us about your website needs and we’d be happy to create a budget that fulfills your requirements.

Digital Marketing

Do you need more leads and sales? Tell us a bit about your business goals and we’ll do some complimentary research.

Support Services

Maybe you just need a good digital agency that you can trust to help support your organization. Let’s chat.

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