Proven expertise in Search Engine Optimization to help generate traffic for your business

Get Proven Results with SEO Best Practices
It’s our business to help your business succeed. We’ll create a comprehensive SEO (search engine optimization) strategy and identify the best way to gain maximum exposure for your business and help get it to the next level.
SEO is a means of getting ranked higher on Google so your customers can find your services and products that are most important to them. High page rankings speak to your relevance and credibility to your target audience. This organic traffic is the best way to generate leads and effectively convert clicks into customers.

Our Ethical Approach to SEO
We perform SEO using only white hat practices (ie. no cheating or doing bad things). Google receives 34,000 searches per second, over 100 billion searches per month, which Google rounds to three billion per day. With the advent of AI and machine-learning, Google is now better than ever at catching bad actors and penalizing sites using nefarious techniques. We believe backlinks should be built organically – not bought. We never try to manipulate algorithms.
We know and follow all of Google’s rules, standards and best-practices. And we have tools that report back to us on both technical SEO (how well sites comply with Google’s rules) as well as strategic SEO (researched and strategically sound keyword choices along with great content). We also look at ranking factors within your website (in-site) versus factors outside of your website (off-site) that have an impact on rankings.

Our SEO Process
Keyword Research: We identify keyword phrases that have a reasonable search volume within your target market that align with the products and services your business offers.
Competitive Research: We examine existing websites already ranked for each of these phrases to determine the difficulty to gain a solid ranking.
Keyword Strategy: We select a small list of target phrases with a reasonable search volume and a relatively low-level of competition.
Implementation & Content: We implement the selected keyword strategy in your site and then work with you to regularly publish optimized content.
Measure and Refine: We various reporting tools to measure the results of our efforts for both rankings and organic traffic.
What our clients are saying
Kevin and his team are fantastic. We’ve been working with them for some time now. They’ve built out some awesome landing pages for us that have been able to generate some solid conversions via our SEO. Big thanks to Kevin and his team for making digital marketing, something we know very little about it, a much easier process than I had initially imagined it would be :)
After 15+ years of dealing with a national firm, we moved to Kevin at Yardstick Services for our website redesign and digital marketing campaign. What a refreshing change…we received professional guidance and expertise from their team and they made the migration process seamless. After 3 years, we continue to receive excellent and timely service. They are a pleasure to deal with and I highly recommend them.
Our team has had an amazing experience working with Yardstick on our new website build. Very organized, professional and personable. Highly recommend and cannot say enough good things about this crew! Looking forward to continuing to work with Yardstick. THANK YOU for helping to bring us into the 21st Century!
I’ve had the pleasure of working with Yardstick Services for the past two years. They have used their expertise to optimize our website, implement SEO strategies to drive traffic to our website and to improve our social media reach. The results have been exceptional. Their creative approach, flexibility and commitment to data-driven ideas have significantly enhanced our online presence. I have appreciated Kevin and the entire team at Yardstick for being able to deliver high quality work that has produced amazing results for us, all within the constraints of our budget.
Our company, International Yacht Training Worldwide, has worked with Yardstick for over a decade and are more than satisfied with the design of our website, collaboration when designing, and, of course, their support over the years. Owner, Kevin McLeod, and all of the Yardstick team are there to offer assistance when the need arises. Yardstick has created a second website for a new division of our company, Global Yacht Club, which is in an infancy stage. Their design and support teams are amazing and I highly recommend their services!
Our organization has worked with Yardstick for many years and have found their services to be attentive and thorough. They provide excellent advice on security and web development. We are extremely happy with Kevin and Brendon and their expertise.
I have worked with Yardstick for several years now on multiple website development projects, SEO, and web security, and cannot recommend them enough. Through the development of each site, Kevin has provided expert guidance and cost-conscious alternatives. Everyone on their team has been very knowledgeable and shown their commitment to meeting our needs, expectations, and timelines.
The website has totally revolutionized our organization. It’s a total game changer. We’ve gone from 4,000 people a month viewing our site to 24,000 people a month. We’re overwhelmed with the number of inquiries and requests we’re now getting.
Thank you for your unwavering support, leadership and patience in prep for this timely launch. On behalf of the JDS team, we are so appreciative of, not only Caitlin’s work (over the long weekend to ensure our deadlines were met), but your dependable and honest guidance.
We have been collaborating with Yardstick for a few years now for website development, SEO strategy and web security. Kevin and the Yardstick team are great – they provide professionalism and expertise but with a human touch that make it all the more enjoyable to work with them.
Also, for those of us who are metrics-driven, Yardstick’s regular updates on our firm’s online performance are fantastic!