One of our specialties at Yardstick Services is maintaining blogs for our small business clients. Many small business owners don’t have a full understanding of why maintaining an active blog is an important aspect of their internet marketing strategy, and how vital it can be for the growth of their business. Here’s a quick breakdown as to why we think blogging can be a hit for your small or medium size enterprise:

1 – Give your Company a Face and Voice

There are many words you don’t want associated with your business, and “faceless” is definitely one of them. Having an active blog, with fresh and regular content, provides a voice for your company. This is a great way to assure your business remains pro-active in its communication efforts, and engages the public with out-bound messaging. In a world where connecting with you target audience is so crucial to the growth of your business, a blog can be an efficient and cost-effective way to achieve a healthy, positive communications strategy.

2 – Take Back Control

With Twitter, Facebook, and blogs becoming people’s quickest sources for obtaining information, controlling a message can be very difficult. Having a company blog to which you can publish knowledge and information, allows you to control your message, respond to potential issues in a timely fashion, and assures that your customer-base is getting reliable and trustworthy answers to their questions.  You’ll never be able to fully control what people say about your company on-line, but a blog can go a long way in helping you get your message out to the masses.

3 – Boost Your Traffic

Without getting too deep into the details of search engine optimization, a blog can provide fresh and unique content for your website – a major prerequisite if you want to drive quality traffic to your website. Use your blog to talk about anything ranging from new product launches to promotions, as well as highlighting your value proposition and mission statement. When you have an active and updated blog, search engines will pick up on your website, sending valuable leads to your sales pages. Increased website traffic is a surefire way to increase your company’s bottom line, cost effectively.

In a world where company’s can be judged solely on their social media efforts, a blog is a must for any business looking to grow. If you’re still unsure what a blog can do for you, please feel free to give us a call or send us an e-mail. We’d love to help you grow your business to the next level.