Content Marketing & Copywriting
Content is King (Says Everyone)
As an industry specialist in website design practices, we have a keen eye for design and appreciation for the aesthetics, but there’s no value in a good-looking website if Google won’t rank you because you don’t say anything — important.
The Value of Content Creation
Google constantly craves unique and current content to rank, which is why generating compelling relevant copy on a regular basis is necessary. We will help you create content with ranking potential and help position you as an expert in your field.
Your target audience wants a smart, reliable friend whose word means something and who will lead by example. Connecting your brand personality to your prospects is essential to building long-lasting relationships.
Your steady stream of content must solve a problem or educate, and ideally both; ultimately it should produce both thought and conversation. In turn, Google will love it, and visitors, too, and as a result, they’ll share it on social media, opening the door to more prospects. Growing your base of social followers helps connect your business with the people whose interests are most closely aligned with your brand. We will help you create content your audience cares about. Imagine you’re the customer, what questions would you ask? Answer them.
Content that Creates Buzz
- Comment on New Ideas: There’s nothing like a strong opinion on a new idea or controversial subject to create discussions with other experts. Discussion creates buzz, which can help you get noticed.
- Discuss Current Events: Is your industry constantly in the media? Are you are a part of an association? Do you attend tradeshows or events? You can publish timely content that encourages people to engage in discussion around industry-related topics.