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Ecommerce Design and Support

Wild at Heart Pets

Wild at Heart Pets is a pet food delivery business that services the greater Vancouver area, dealing primarily with raw pet food.

The Challenge

Yardstick built the first version of the Wild at Heart website years ago. It was a basic site that had some entry-level ecommerce functionality. The business grew and the owner was asking for additional features that the old site could not handle. So, Yardstick proposed migrating the site over to Shopify while retaining much of the original design and branding. The owner was also very adamant that the site be built in a way that allowed her to easily manage the majority of the site without having to know any code. Thus, the migration to Shopify was the path forward.

The Solution

We built a website for Wild at Heart using the Shopify platform. The new website has powerful ecommerce capabilities — we were able to give the client everything they needed and almost everything that they wanted. Not only does it serve the needs of the company, but it’s also much more intuitive and easy to use for the customers. The site loads quickly and displays beautifully on both desktop and mobile. And the site has some more intuitive search, filter and sort functionality making it easier for users to find relevant products.

The Results

The website we built enabled Wild at Heart Pets to grow from a very small single-person business into a recognized and beloved local brand. We are very proud to have supported this small business to the point where it is now a viable and sellable business asset with the potential for it to become a franchise or grow via establishing locations in other cities.

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