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The Pacific Ocean shapes the scenery and softens the climate of Vancouver Island, which stretches approximately 500 kilometres southeast to northwest, tucked against the mainland edge of BC and the north shore of Washington’s Olympic Peninsula.
The South Island is a major entry point to Vancouver Island with the Victoria International Airport (YYJ) located in Sidney. The city of Victoria, BC’s capital, is positioned on the southern tip of Vancouver Island with a growing population of 85,792 (2016 census), which is up from 80,017 in 2011, while the population of the metropolitan area of Victoria outpaced the national growth rate over the last five years according to the census data.
Greater Victoria has long been the place where old and new money converge, evident in the waterfront neighbourhoods from Central, East and North Saanich to the well-heeled Uplands and Oak Bay. The capital region is made up of 13 municipalities, including the City of Victoria, whereby each family friendly community offers its own opportunities with an abundance of activities, shopping, dining, and charming character, plus plenty of grand historic sights.
Victoria is renowned for its walkable core and its bustling Inner Harbour, which on any given day is a mélange of passage. Cyclists, joggers, and walkers stroll among buskers and shop vendors along the seaside causeway, while the flotilla of marine hubbub of sail and power vessels, paddlers, and floatplanes taxi about the sheltered ocean quay.
With all of its charm and slightly slower gait than Metro Vancouver, Victoria is a well-established choice for its temperate climate, which draws people to put down roots. It boasts 2,193 hours of sunshine annually, not to mention only 883 millimetres of rain yearly (nearly half the annual rainfall of Vancouver). With moderate temps year-round, it comes as no surprise that Greater Victoria is rated Canada’s healthiest and fittest city by Statistics Canada. Victorians pursue a wide range of outdoor activities year-round and is recognized as having the greatest amount of active leisure time of any major Canadian city.
Its quality of life aptly positions the city for retirees, young families and couples, and is regarded as a gainful employment destination. (Since 2017, Greater Victoria has been enjoying the lowest unemployment rate in Canada, as reported by Greater Victoria’s Chamber of Commerce).
According to the Victoria Real Estate Board (VREB), Greater Victoria home prices hit record levels in February 2018 as demand stayed strong and inventory remained tight. The benchmark price for a single-family house in Greater Victoria reached $710,500 in February, up by 10.6 per cent from the same month a year ago. Further, the VREB reported condominium prices also set a record, with the benchmark price in the region at $463,100, up 20.3 per cent from 2017. Climbing prices are good news for sellers, but first-time buyers are increasingly turning to the condo market as a way to afford a home.
The region’s economic development is thriving, according to Greater Victoria’s Chamber of Commerce. Greater Victoria is one of the strongest economies in BC, a region of business opportunity enhanced by a rapidly growing knowledge-based economy. Greater Victoria’s business community — comprised of mainly small and medium-sized businesses representing a wide range of sectors — is experiencing strong growth.
According to the City of Victoria Economic Action Plan, Victoria’s six sectors are engines that drive the businesses that generate jobs and raise household incomes: Advanced Education and Research & Development, Ocean and Marine Sector, Tourism, Government, Technology, Entrepreneurship, Start-Ups and Social Enterprise (Victoria is an entrepreneurial city with the highest self-employment rate in the country).
In addition to the engines, a focus on locally owned businesses in all sectors increases genuine well-being: studies show that places with higher numbers of locally owned businesses are more prosperous. Education, construction, health, retail, agriculture, and arts and culture contribute to the overall strength of the economy and demonstrate the healthy diversity of the business environment.
Furthermore, recent studies, like Klynveld Peat Marwick Goerdeler’s (KPMG) Competitive Alternatives have identified Greater Victoria as the most cost effective place to do business in the Pacific Northwest for sectors such as digital and biotechnology industries.
Yardstick actively serves numerous Victoria businesses in varied industries, employing best practices in order to develop robust websites and execute cost-effective digital marketing campaigns for our clients. Our wide range of services includes web development, inbound marketing, and maintenance and support among others.
Give us an opportunity to earn your trust. We guarantee to provide you with some valuable insights about your website, competition or target market before we even ask for your business. If you are looking for support, have any questions about SEO or any of our services, we can help; send us an email or give us a call at 604.474.3631. Let’s start a conversation.