Yesterday, we (our agency and most of our clients) received an email from Google with the subject “Your conversions will start using data-driven attribution on or after 8/24/22”. We’ve had a number of questions about this from our clients. So, we just wanted to write a quick article to explain what this means. This […]
Jul 26, 2022
Yesterday, we (our agency and most of our clients) received an email from Google with the subject “Your conversions will start using data-driven attribution on or after 8/24/22”. We’ve had a number of questions about this from our clients. So, we just wanted to write a quick article to explain what this means. This […]
Jan 24, 2022
If you own a website or are thinking about getting one, you’re probably focused on design and development: how does the site look? How is the navigation structured? How big and visible is your company’s logo on the homepage? Website design and development are very important – a website’s visual design helps grab your visitors […]
Dec 17, 2021
Google is constantly updating and improving its algorithm to deliver the best sites to searchers. The latest significant update to Google’s algorithm this summer is called Core Web Vitals. Google’s Core Web Vitals are part of what are called page experience ranking factors. It might sound intimidating, but Core Web Vitals are really just a […]
Nov 23, 2021
Search Engine Optimization (SEO) has been a buzzword among web-savvy business owners for years. SEO is the basic supporting pillar of every good digital marketing strategy, but it’s too often treated as an arcane mystery rather than what it actually is: a set of relatively simple principles that pretty much anyone can implement in their […]
Nov 10, 2021
Social media continues to be an important aspect of a complete digital marketing strategy. As of the publication of this article in Autumn 2021, Facebook and Instagram are still overall the largest platforms, with the widest audiences. That said, there are some cases where appealing to a smaller, more focused audience on a platform such […]
Nov 3, 2021
The field of web development is changing as development tools evolve, and as increasingly tech-savvy users develop more complex needs and expectations. In 2021, web development trends are all about responsiveness, and giving website owners the power to easily manage their website and their customers. The basic building blocks of web development — programming languages […]
Oct 18, 2021
The field of web design is ever-evolving. As technology advances and aesthetic tastes change, websites need to not only inform audiences, but also create a visually-pleasing, immersive experience. User experience has always been important in web design, but it’s becoming even more relevant now as a good quality user experience is a large portion of […]
Feb 8, 2021
On Feb 3, 2021, the BC government and Alacrity Canada announced the Launch Online grant, a provincial grant aimed at helping BC business owners better develop their ecommerce options to assist with the post-COVID economic recovery. The BC government has pledged 12 million dollars for the program, which will go toward helping up to 1,500 […]
Mar 19, 2020
Social distancing. Self-isolate. Prescribed quarantine. These phrases, now commonplace in our daily lexicon amid the novel COVID-19 pandemic, are necessary to heed to successfully mitigate the risk of transmission of the virus. However, these acts—while essential—present a challenge to businesses as they pursue workplace strategies to protect their employees and customers from illness.
Mar 17, 2020
If it ain’t broke, don’t fix it. Yes, a sage adage, indeed. However, when it comes to your website, if you consider it to be functioning adequately and in a satisfactory state, it’s probably not performing at an optimal level and could be jeopardizing your digital strategy.