The average online user maintains an always-connected status and expects to find information in seconds. In order to keep up with today’s generation of users with short attention spans and who expect instant response time, it’s important to anticipate your customers’ needs for reliability and speed. We can help make your WordPress websites load as quickly as possible.
Your website’s speed is important to provide the best user experience possible; they’re looking for quick answers and immediate results. Not only does your site’s speed affect the user experience, but also your potential customers, jeopardizing potential sales and conversions.
The average user does not have the patience to wait until your page loads — the expectation is two seconds or less. Three seconds is a lifetime as it relates to today’s web speed; unfortunately, users will leave your site for your competition.
And just as speed influences users’ behaviour, search engines also care about it. Speed ultimately affects your search rankings, too. Yes, it’s true. Speed is a ranking factor in Google. If you have a fast website (all things being equal) and your competitor is slower, even slightly, your site will be ranked higher.
According to Google, it will “reduce the amount of crawlers it sends to your site if your server is slower than two seconds.”In other words, you want to ensure your site is optimized for speed so that Google doesn’t miss picking up your latest blog, or other recent updates. Maintaining fast load times will not only improve your ranking but it will also help you gain more organic traffic.
Yardstick Services can help optimize the load time of your site and adjust these common factors that cause sluggish performance. To boost your digital speed, these actions include, but are not limited to the following:
Let Yardstick Services help make your customer’s user experience enjoyable and efficient. If you have any questions on website load speed or server response times, we’d like to hear from you. If you are looking for information about our Maintenance & Support package, please feel free to send us an email or give us a call: 604.474.3631.
We combine creativity and usability with the latest best-practices for performance and security to create websites that achieve specific business goals.
We develop digital marketing strategies and execute campaigns to increase the number of leads and sales generated by our clients’ websites.
We maximize the security and performance of websites by combining best-in-class applications with over a decade of researched best-practices.