Website Content Analysis
Yardstick Services will not only collect vital information that matters most to you about your website performance, but we will help you understand what to focus on. We have the expertise to comprehend what all those metrics mean and the ability to extract the key performance indicators.
How We Analyze Data
We take advantage of the valuable insights provided by analytics and show you how it is relevant to your business. But don’t expect just a report on the numbers; we focus on performance indicators that relate to your bottom line. We look for the kinds of metrics that show action.
Our experienced web analysts at Yardstick Services will evaluate the data relevant to your business and help you make decisions that will support your overall marketing strategy. We see what works, what doesn’t and how we can make it better.
Tracking Data That Matters To Your Business
While page views and bounce rate provide some insight of what’s happening, analytics is more about monitoring the marketing funnel. The metrics are not always the same for every business because every company has their own business model, objectives and unique needs. We track useful data that shows what’s happening to your business:
- Who is coming to your site
- What visitors do once they arrive
- What channels are driving buying customers
- Who is converting
- What conversions are driving revenue
- Who is buying multiple times
Yardstick Services sets up analytics for every client; it’s one of our standard best practices. Our client’s analysis requirements are met with a complimentary PDF report, emailed monthly, which is an export from various data sources, including analytics. It provides a summary of everything that is happening on your website, the strengths and weaknesses, and offers an overall picture of your internet marketing performance.