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A/B Testing

Our goal is to get website visitors converting into leads and sales. That’s a given. But, we also want to maximize the percentage of visitors that take action. A/B testing is a methodology that tests certain design and user experience elements on a page that positively or negatively affect users’ decision-making process. By testing a series of factors, we can hone-in the highest-performing variants of ads and landing pages. Over time, this service maximizes our clients’ digital marketing performance.

What Is A/B Testing?

Yardstick Services will help you refine and advance your marketing efforts using A/B testing to ensure that every component of your initiatives are working to your advantage.

A/B testing is comparing two versions of a web page to see which one performs better. Measuring the performance of a variation (A or B) to similar visitors at the same time means measuring the rate at which it converts visitors to goal achievers.

One of the most effective ways to increase conversion rates and learn more about your audience is through A/B testing. This is part of our strategy to make sure that your online marketing plan is targeted to the right audience and performing at the highest possible level.

A/B Goals

Yardstick Services will test marketing materials that are most likely to have a big impact on your bottom line. We will test various elements, which may include:

  • Headlines and sub headlines
  • Call to action buttons
  • Content (font size, copy amount, placement)
  • Sales graphics and images
  • Product descriptions

Our team will monitor the tests and measure the results. We will use this information to modify and improve your website so that you see benefits from your marketing.

We apply years of experience to help our clients attain the biggest increases in conversions. With this expertise, we will find out what works best for your business to ensure that you are increasing engagement and meeting your goals.

A/B testing is informed decision making at its best. Contact Yardstick Services to show you why this should be a part of your online marketing plan and how we can help you achieve your A/B testing objectives.


Web Design


We combine creativity and usability with the latest best-practices for performance and security to create websites that achieve specific business goals.

Digital Marketing


We develop digital marketing strategies and execute campaigns to increase the number of leads and sales generated by our clients’ websites.

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We maximize the security and performance of websites by combining best-in-class applications with over a decade of researched best-practices.