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Construction & TradesSharp Business Plans
Web Design- Digital Strategy
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Challenge
When we first met Sharp Business Plans owner, Barry Sharp, he had numerous websites, one for each of the many different business plan writing services he offered. The brand was fragmented and he wasn’t getting the results or engagement he wanted from his target audience. He needed to retool his messaging and ad campaign and build a more effective brand.
Solution
To help consolidate Barry’s many services, we brought in a third-party branding expert on a consulting basis. Originally, Barry’s company was amalgamated under AMA Management Ltd., which soon became Sharp Business Plans.
In the process of building the website, Yardstick created 301 redirects for every single page of the company’s formerly fragmented and numerous websites, allowing Barry to retain the existing SEO and traffic that he had worked to build, while making it easier for him to further improve his rankings. We incorporated Barry’s knowledge-leading content into the new site as well, lending his brand a lot more clout and authority.
Results
With the improved website, branding, and SEO strategy, Sharp Business Plans shows up at the top of Google’s search results for a variety of related search terms. The improved rankings came at an advantageous time, as Sharp Business Plans was able to capitalize on the business boom that resulted from cannabis legalization in Canada (since cannabis growers and sellers are required by law to have a business plan).
Barry is a long-time client of Yardstick, and with the help of our services he’s been able to develop his business to the point where he makes a stable income with minimal effort on his part.
What our clients are saying
Kevin and his team are fantastic. We’ve been working with them for some time now. They’ve built out some awesome landing pages for us that have been able to generate some solid conversions via our SEO. Big thanks to Kevin and his team for making digital marketing, something we know very little about it, a much easier process than I had initially imagined it would be :)
After 15+ years of dealing with a national firm, we moved to Kevin at Yardstick Services for our website redesign and digital marketing campaign. What a refreshing change…we received professional guidance and expertise from their team and they made the migration process seamless. After 3 years, we continue to receive excellent and timely service. They are a pleasure to deal with and I highly recommend them.
Our team has had an amazing experience working with Yardstick on our new website build. Very organized, professional and personable. Highly recommend and cannot say enough good things about this crew! Looking forward to continuing to work with Yardstick. THANK YOU for helping to bring us into the 21st Century!
I’ve had the pleasure of working with Yardstick Services for the past two years. They have used their expertise to optimize our website, implement SEO strategies to drive traffic to our website and to improve our social media reach. The results have been exceptional. Their creative approach, flexibility and commitment to data-driven ideas have significantly enhanced our online presence. I have appreciated Kevin and the entire team at Yardstick for being able to deliver high quality work that has produced amazing results for us, all within the constraints of our budget.
Our company, International Yacht Training Worldwide, has worked with Yardstick for over a decade and are more than satisfied with the design of our website, collaboration when designing, and, of course, their support over the years. Owner, Kevin McLeod, and all of the Yardstick team are there to offer assistance when the need arises. Yardstick has created a second website for a new division of our company, Global Yacht Club, which is in an infancy stage. Their design and support teams are amazing and I highly recommend their services!
Our organization has worked with Yardstick for many years and have found their services to be attentive and thorough. They provide excellent advice on security and web development. We are extremely happy with Kevin and Brendon and their expertise.
I have worked with Yardstick for several years now on multiple website development projects, SEO, and web security, and cannot recommend them enough. Through the development of each site, Kevin has provided expert guidance and cost-conscious alternatives. Everyone on their team has been very knowledgeable and shown their commitment to meeting our needs, expectations, and timelines.
The website has totally revolutionized our organization. It’s a total game changer. We’ve gone from 4,000 people a month viewing our site to 24,000 people a month. We’re overwhelmed with the number of inquiries and requests we’re now getting.
Thank you for your unwavering support, leadership and patience in prep for this timely launch. On behalf of the JDS team, we are so appreciative of, not only Caitlin’s work (over the long weekend to ensure our deadlines were met), but your dependable and honest guidance.
We have been collaborating with Yardstick for a few years now for website development, SEO strategy and web security. Kevin and the Yardstick team are great – they provide professionalism and expertise but with a human touch that make it all the more enjoyable to work with them.
Also, for those of us who are metrics-driven, Yardstick’s regular updates on our firm’s online performance are fantastic!
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