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Construction & TradesOMNI College
Web Design- Digital Strategy
- Paid Media
- Search Engine Optimization
- Content Marketing
- Web Design
- Digital Strategy
- Paid Media
- Search Engine Optimization
- Content Marketing
Challenge
OMNI College needed help first and foremost with digital marketing. When they approached Yardstick, OMNI was working with a Google Ads campaign that was haphazardly set up, and poorly managed. The campaign was not configured to provide them with information on the number of inquiries, or costs per lead for students from different countries.
OMNI wanted to clean up their ad campaign and create a machine that would not only get conversions, but provide them with measurable conversion data so they could better manage their bottom line.
The existing website that we inherited was not set up for conversions. It was visually unappealing, slow, and crucially, not mobile-friendly — a problem, since mobile is the primary mode of access in many of the locations they wanted to target.
Solution
First, Yardstick worked with OMNI to clean up the existing Google Ads campaign. A system was created which allowed the college to track conversions and gather accurate data about their costs per acquisition for students that were qualified to emigrate to Canada and begin training versus those that were not yet ready. We were able to discover which keywords were serving them best from an SEO standpoint, and improve the site’s ranking by following Google’s current best practices.
After several years of successful campaigns, OMNI decided to go ahead with a complete website redesign. We built a site that was full-width, and more visually appealing, with bright, welcoming photos of students and faculty. Based on conversion data gathered from the ad campaigns, we were able to add pages that improved engagement from audiences in key target regions.
Results
The Google ads results for OMNI College were incredible. After a number of years of successful campaigns, OMNI was able to gather accurate conversion data, giving the college an in-depth understanding of their costs per acquisition, and how to maximize leads for nurses that are qualified and meet all the criteria to work in Canada.
The redesigned website is much more appealing from a visual standpoint. The full-width site gives OMNI a higher-quality presentation and continues to get great engagement and increased conversions from both organic and paid traffic.
What our clients are saying
Kevin and his team are fantastic. We’ve been working with them for some time now. They’ve built out some awesome landing pages for us that have been able to generate some solid conversions via our SEO. Big thanks to Kevin and his team for making digital marketing, something we know very little about it, a much easier process than I had initially imagined it would be :)
After 15+ years of dealing with a national firm, we moved to Kevin at Yardstick Services for our website redesign and digital marketing campaign. What a refreshing change…we received professional guidance and expertise from their team and they made the migration process seamless. After 3 years, we continue to receive excellent and timely service. They are a pleasure to deal with and I highly recommend them.
Our team has had an amazing experience working with Yardstick on our new website build. Very organized, professional and personable. Highly recommend and cannot say enough good things about this crew! Looking forward to continuing to work with Yardstick. THANK YOU for helping to bring us into the 21st Century!
I’ve had the pleasure of working with Yardstick Services for the past two years. They have used their expertise to optimize our website, implement SEO strategies to drive traffic to our website and to improve our social media reach. The results have been exceptional. Their creative approach, flexibility and commitment to data-driven ideas have significantly enhanced our online presence. I have appreciated Kevin and the entire team at Yardstick for being able to deliver high quality work that has produced amazing results for us, all within the constraints of our budget.
Our company, International Yacht Training Worldwide, has worked with Yardstick for over a decade and are more than satisfied with the design of our website, collaboration when designing, and, of course, their support over the years. Owner, Kevin McLeod, and all of the Yardstick team are there to offer assistance when the need arises. Yardstick has created a second website for a new division of our company, Global Yacht Club, which is in an infancy stage. Their design and support teams are amazing and I highly recommend their services!
Our organization has worked with Yardstick for many years and have found their services to be attentive and thorough. They provide excellent advice on security and web development. We are extremely happy with Kevin and Brendon and their expertise.
I have worked with Yardstick for several years now on multiple website development projects, SEO, and web security, and cannot recommend them enough. Through the development of each site, Kevin has provided expert guidance and cost-conscious alternatives. Everyone on their team has been very knowledgeable and shown their commitment to meeting our needs, expectations, and timelines.
The website has totally revolutionized our organization. It’s a total game changer. We’ve gone from 4,000 people a month viewing our site to 24,000 people a month. We’re overwhelmed with the number of inquiries and requests we’re now getting.
Thank you for your unwavering support, leadership and patience in prep for this timely launch. On behalf of the JDS team, we are so appreciative of, not only Caitlin’s work (over the long weekend to ensure our deadlines were met), but your dependable and honest guidance.
We have been collaborating with Yardstick for a few years now for website development, SEO strategy and web security. Kevin and the Yardstick team are great – they provide professionalism and expertise but with a human touch that make it all the more enjoyable to work with them.
Also, for those of us who are metrics-driven, Yardstick’s regular updates on our firm’s online performance are fantastic!
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