Web Design
Digital Marketing
CRM & Marketing Automation
AI Integration Services
Our Story
Our Values
Why Choose Yardstick
Accolades & Awards
Manufacturing & Wholesale
Professional Services
Not-For-Profits & Orgs
Technology Companies
E-Commerce
Construction & TradesMortgage Dave
Web Design
- Web Design
Challenge
The existing Mortgage Dave website was visibly dated. The site was not full-width, but instead had a side-column setup. There were a few calls to action on the site, but they were designed in a way that was not very attention-grabbing. Overall, the website simply didn’t give the impression that Dave was at the top of his game.
Dave approached us looking for help with updating and polishing the look and feel of the website. He wanted a fresher appearance, and a website that would showcase his business as current and up-to-date. He also wanted to ensure that the calls to action were highly visible to garner more engagement.
Solution
Yardstick inherited Dave’s original WordPress website, and took on the task of updating and maintaining it. The first order of business was to redesign the website to make it full-width and highly responsive. The development team created a website interface that was correctly sized on all screens and optimized for all devices. The calls to action on Dave’s website were also redesigned to make them highly visible, and allow potential leads to easily email, text, or call Dave.
A final change that was implemented was to make links to Dave’s social media much more prominent on the website, as Dave’s involvement with the North Shore community is more evident on his active Facebook and LinkedIn profiles. All these website updates were completed without drastic changes to the website’s architecture.
Results
Dave’s updated website is visually appealing and easier for clients (both new and existing) to navigate. With more visible calls to action, and better connections to Dave’s active social media presence, the website presents Mortgage Dave as one of the leading mortgage brokers on the North Shore, at a level that reflects the quality of service he provides.
Early results showed that Dave’s updated website was working to convert more leads into sales, and the renewed functionality and design will continue to do so for years to come.
What our clients are saying
Kevin and his team are fantastic. We’ve been working with them for some time now. They’ve built out some awesome landing pages for us that have been able to generate some solid conversions via our SEO. Big thanks to Kevin and his team for making digital marketing, something we know very little about it, a much easier process than I had initially imagined it would be :)
After 15+ years of dealing with a national firm, we moved to Kevin at Yardstick Services for our website redesign and digital marketing campaign. What a refreshing change…we received professional guidance and expertise from their team and they made the migration process seamless. After 3 years, we continue to receive excellent and timely service. They are a pleasure to deal with and I highly recommend them.
Our team has had an amazing experience working with Yardstick on our new website build. Very organized, professional and personable. Highly recommend and cannot say enough good things about this crew! Looking forward to continuing to work with Yardstick. THANK YOU for helping to bring us into the 21st Century!
I’ve had the pleasure of working with Yardstick Services for the past two years. They have used their expertise to optimize our website, implement SEO strategies to drive traffic to our website and to improve our social media reach. The results have been exceptional. Their creative approach, flexibility and commitment to data-driven ideas have significantly enhanced our online presence. I have appreciated Kevin and the entire team at Yardstick for being able to deliver high quality work that has produced amazing results for us, all within the constraints of our budget.
Our company, International Yacht Training Worldwide, has worked with Yardstick for over a decade and are more than satisfied with the design of our website, collaboration when designing, and, of course, their support over the years. Owner, Kevin McLeod, and all of the Yardstick team are there to offer assistance when the need arises. Yardstick has created a second website for a new division of our company, Global Yacht Club, which is in an infancy stage. Their design and support teams are amazing and I highly recommend their services!
Our organization has worked with Yardstick for many years and have found their services to be attentive and thorough. They provide excellent advice on security and web development. We are extremely happy with Kevin and Brendon and their expertise.
I have worked with Yardstick for several years now on multiple website development projects, SEO, and web security, and cannot recommend them enough. Through the development of each site, Kevin has provided expert guidance and cost-conscious alternatives. Everyone on their team has been very knowledgeable and shown their commitment to meeting our needs, expectations, and timelines.
The website has totally revolutionized our organization. It’s a total game changer. We’ve gone from 4,000 people a month viewing our site to 24,000 people a month. We’re overwhelmed with the number of inquiries and requests we’re now getting.
Thank you for your unwavering support, leadership and patience in prep for this timely launch. On behalf of the JDS team, we are so appreciative of, not only Caitlin’s work (over the long weekend to ensure our deadlines were met), but your dependable and honest guidance.
We have been collaborating with Yardstick for a few years now for website development, SEO strategy and web security. Kevin and the Yardstick team are great – they provide professionalism and expertise but with a human touch that make it all the more enjoyable to work with them.
Also, for those of us who are metrics-driven, Yardstick’s regular updates on our firm’s online performance are fantastic!
Ready to discuss your project?
Web Design
Digital Marketing
