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Construction & TradesIYT Worldwide
Web Design- Search Engine Optimization
- Digital Strategy
- Web Design
- Search Engine Optimization
- Digital Strategy
Challenge
The training provided by IYT Worldwide is world-class and approved by governments around the globe. When the organization approached us, however, they were working with a sub-par website — minimally functional, not aesthetically pleasing, and certainly not reflective of the brand’s value. The company founder, Mark Fry, had spent years traveling around the world and talking to various governing bodies to help develop standardized yacht training that would be acceptable in national and international waters. He recognized that the company’s website needed to be world-class.
Solution
In the early 2000s, we built a robust website that vastly improved the company’s online presence and image, and got them to where they needed to be at that time. That website lasted them a few years, and then Mark and his wife Jennifer decided to update it again, this time with a different company.
A few years later, IYT realized that the website they’d had built by the other company was not serving their needs. They were struggling to reach their intended audience, and with the business having grown over the years, their website was no longer reflective of the quality and scope of the work they were doing. They came back to Yardstick and asked us to redo their website again.
The second website that we built for them is highly professional, with a robust navigation system. It’s also visually beautiful, with high-quality images that evoke the fun and excitement of boating.
Results
IYT Worldwide’s current website is highly functional, with an aesthetic that balances excitement with world-class quality. Not only does the current website reflect the importance and scope of the company’s programs — it also demonstrates the advantage of long-term, trust-based relationships between clients and website developers.
What our clients are saying
Kevin and his team are fantastic. We’ve been working with them for some time now. They’ve built out some awesome landing pages for us that have been able to generate some solid conversions via our SEO. Big thanks to Kevin and his team for making digital marketing, something we know very little about it, a much easier process than I had initially imagined it would be :)
After 15+ years of dealing with a national firm, we moved to Kevin at Yardstick Services for our website redesign and digital marketing campaign. What a refreshing change…we received professional guidance and expertise from their team and they made the migration process seamless. After 3 years, we continue to receive excellent and timely service. They are a pleasure to deal with and I highly recommend them.
Our team has had an amazing experience working with Yardstick on our new website build. Very organized, professional and personable. Highly recommend and cannot say enough good things about this crew! Looking forward to continuing to work with Yardstick. THANK YOU for helping to bring us into the 21st Century!
I’ve had the pleasure of working with Yardstick Services for the past two years. They have used their expertise to optimize our website, implement SEO strategies to drive traffic to our website and to improve our social media reach. The results have been exceptional. Their creative approach, flexibility and commitment to data-driven ideas have significantly enhanced our online presence. I have appreciated Kevin and the entire team at Yardstick for being able to deliver high quality work that has produced amazing results for us, all within the constraints of our budget.
Our company, International Yacht Training Worldwide, has worked with Yardstick for over a decade and are more than satisfied with the design of our website, collaboration when designing, and, of course, their support over the years. Owner, Kevin McLeod, and all of the Yardstick team are there to offer assistance when the need arises. Yardstick has created a second website for a new division of our company, Global Yacht Club, which is in an infancy stage. Their design and support teams are amazing and I highly recommend their services!
Our organization has worked with Yardstick for many years and have found their services to be attentive and thorough. They provide excellent advice on security and web development. We are extremely happy with Kevin and Brendon and their expertise.
I have worked with Yardstick for several years now on multiple website development projects, SEO, and web security, and cannot recommend them enough. Through the development of each site, Kevin has provided expert guidance and cost-conscious alternatives. Everyone on their team has been very knowledgeable and shown their commitment to meeting our needs, expectations, and timelines.
The website has totally revolutionized our organization. It’s a total game changer. We’ve gone from 4,000 people a month viewing our site to 24,000 people a month. We’re overwhelmed with the number of inquiries and requests we’re now getting.
Thank you for your unwavering support, leadership and patience in prep for this timely launch. On behalf of the JDS team, we are so appreciative of, not only Caitlin’s work (over the long weekend to ensure our deadlines were met), but your dependable and honest guidance.
We have been collaborating with Yardstick for a few years now for website development, SEO strategy and web security. Kevin and the Yardstick team are great – they provide professionalism and expertise but with a human touch that make it all the more enjoyable to work with them.
Also, for those of us who are metrics-driven, Yardstick’s regular updates on our firm’s online performance are fantastic!
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