Web Design
Digital Marketing
CRM & Marketing Automation
AI Integration Services
Our Story
Our Values
Why Choose Yardstick
Accolades & Awards
Manufacturing & Wholesale
Professional Services
Not-For-Profits & Orgs
Technology Companies
E-Commerce
Construction & TradesIncrementa
Digital Strategy- Paid Media
- Search Engine Optimization
- Content Marketing
- Digital Strategy
- Paid Media
- Search Engine Optimization
- Content Marketing
Challenge
Mike’s biggest challenge with growing a successful business consultancy was that there are so many others out there. He needed a way to differentiate Incrementa from all the other consultants and coaches competing in the field.
One of the key ways that Incrementa sets itself apart from the competition is that they have a particular understanding of issues around team cohesion and internal culture. They also specialize in helping businesses that have been spinning their wheels year over year get back on a growth trajectory. Mike has developed a progression-based approach to helping businesses with these types of issues.
Solution
In talking to Mike and doing SERP research we found that, while there are many consulting businesses out there, very few are doing a good job of ranking for phrases related to business strategy coaching. There were only 2 or 3 ranked businesses that were local to Vancouver, with the majority of results being major firms and well-known consultants from the U.S.
Mike is a business coach – he does not like being referred to as a consultant. But ultimately, we found that he was doing himself a disservice by not capitalizing on “consultant” as a keyword, since “consultant” was getting a much higher search volume than “coach”.
We retooled the Incrementa website and optimized it for specific keywords, such as “business consultant” We’ve also worked closely with Mike to create articles and other content that get him traffic for longtail keyword phrases.
Results
After working with us to develop more targeted content, Mike is on the first page of Google results for a number of high-volume keyword phrases. He can continue to position himself as a coach, and he does rank for the term “business coach” as well, but he gets the most search traffic for the word “consultant”. Importantly, he draws in more business from clients who are searching for a consultant when they actually need a coach.
Incrementa now brings in a stable amount of traffic and Mike has a regular influx of new clients keeping him booked up many months in advance. He’s able to grow his business in turn, and attract larger and higher-paying business clients.
What our clients are saying
Kevin and his team are fantastic. We’ve been working with them for some time now. They’ve built out some awesome landing pages for us that have been able to generate some solid conversions via our SEO. Big thanks to Kevin and his team for making digital marketing, something we know very little about it, a much easier process than I had initially imagined it would be :)
After 15+ years of dealing with a national firm, we moved to Kevin at Yardstick Services for our website redesign and digital marketing campaign. What a refreshing change…we received professional guidance and expertise from their team and they made the migration process seamless. After 3 years, we continue to receive excellent and timely service. They are a pleasure to deal with and I highly recommend them.
Our team has had an amazing experience working with Yardstick on our new website build. Very organized, professional and personable. Highly recommend and cannot say enough good things about this crew! Looking forward to continuing to work with Yardstick. THANK YOU for helping to bring us into the 21st Century!
I’ve had the pleasure of working with Yardstick Services for the past two years. They have used their expertise to optimize our website, implement SEO strategies to drive traffic to our website and to improve our social media reach. The results have been exceptional. Their creative approach, flexibility and commitment to data-driven ideas have significantly enhanced our online presence. I have appreciated Kevin and the entire team at Yardstick for being able to deliver high quality work that has produced amazing results for us, all within the constraints of our budget.
Our company, International Yacht Training Worldwide, has worked with Yardstick for over a decade and are more than satisfied with the design of our website, collaboration when designing, and, of course, their support over the years. Owner, Kevin McLeod, and all of the Yardstick team are there to offer assistance when the need arises. Yardstick has created a second website for a new division of our company, Global Yacht Club, which is in an infancy stage. Their design and support teams are amazing and I highly recommend their services!
Our organization has worked with Yardstick for many years and have found their services to be attentive and thorough. They provide excellent advice on security and web development. We are extremely happy with Kevin and Brendon and their expertise.
I have worked with Yardstick for several years now on multiple website development projects, SEO, and web security, and cannot recommend them enough. Through the development of each site, Kevin has provided expert guidance and cost-conscious alternatives. Everyone on their team has been very knowledgeable and shown their commitment to meeting our needs, expectations, and timelines.
The website has totally revolutionized our organization. It’s a total game changer. We’ve gone from 4,000 people a month viewing our site to 24,000 people a month. We’re overwhelmed with the number of inquiries and requests we’re now getting.
Thank you for your unwavering support, leadership and patience in prep for this timely launch. On behalf of the JDS team, we are so appreciative of, not only Caitlin’s work (over the long weekend to ensure our deadlines were met), but your dependable and honest guidance.
We have been collaborating with Yardstick for a few years now for website development, SEO strategy and web security. Kevin and the Yardstick team are great – they provide professionalism and expertise but with a human touch that make it all the more enjoyable to work with them.
Also, for those of us who are metrics-driven, Yardstick’s regular updates on our firm’s online performance are fantastic!
Ready to discuss your project?
Web Design
Digital Marketing
