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Construction & TradesEcolighten
Web Design
- Web Design
Challenge
When we first began working with Ecolighten, the owner was still working on figuring out the business’ overall direction. We built the first iteration of the website to suit that startup model.
A few years later, Ecolighten had solidified the two separate arms of its business model — 1) planning and management of energy efficiency programs for governments and utilities and; 2) home performance design services. As the business evolved, the first website we built no longer accurately conveyed the core services offered to their niche audiences. Given the specialized nature of the services on offer, the website needed to explain their value proposition to these niche audiences in a way that wasn’t too technical but also wasn’t too general. In additional, the owner wanted a website for Ecolighten that would properly represent their brand which serves utilities, municipalities as well as major home builders (all of whom have well established brands themselves).
Solution
In the updated design, we included a lot of original content from the old website that we had first built, but we focused that content into two main streams, one primarily concerned with utility/government energy-efficiency initiatives, and one aimed at home builders with information about HVAC, heating, and mechanical design – aka. Home Performance Design.
This website is designed to educate and explain what Ecolighten’s services are and why the company exists. It isn’t aimed at educating the general public, but rather the specific decision-makers that Ecolighten does business with.
Results
The current Ecolighten website is much easier to understand than its predecessor, and it showcases the business in the best way possible. This is a niche business with very little competition, so Ecolighten has carved out a nice space for themselves and have managed to grow their business quite significantly, from about 3 employees to nearly a dozen.
What our clients are saying
Kevin and his team are fantastic. We’ve been working with them for some time now. They’ve built out some awesome landing pages for us that have been able to generate some solid conversions via our SEO. Big thanks to Kevin and his team for making digital marketing, something we know very little about it, a much easier process than I had initially imagined it would be :)
After 15+ years of dealing with a national firm, we moved to Kevin at Yardstick Services for our website redesign and digital marketing campaign. What a refreshing change…we received professional guidance and expertise from their team and they made the migration process seamless. After 3 years, we continue to receive excellent and timely service. They are a pleasure to deal with and I highly recommend them.
Our team has had an amazing experience working with Yardstick on our new website build. Very organized, professional and personable. Highly recommend and cannot say enough good things about this crew! Looking forward to continuing to work with Yardstick. THANK YOU for helping to bring us into the 21st Century!
I’ve had the pleasure of working with Yardstick Services for the past two years. They have used their expertise to optimize our website, implement SEO strategies to drive traffic to our website and to improve our social media reach. The results have been exceptional. Their creative approach, flexibility and commitment to data-driven ideas have significantly enhanced our online presence. I have appreciated Kevin and the entire team at Yardstick for being able to deliver high quality work that has produced amazing results for us, all within the constraints of our budget.
Our company, International Yacht Training Worldwide, has worked with Yardstick for over a decade and are more than satisfied with the design of our website, collaboration when designing, and, of course, their support over the years. Owner, Kevin McLeod, and all of the Yardstick team are there to offer assistance when the need arises. Yardstick has created a second website for a new division of our company, Global Yacht Club, which is in an infancy stage. Their design and support teams are amazing and I highly recommend their services!
Our organization has worked with Yardstick for many years and have found their services to be attentive and thorough. They provide excellent advice on security and web development. We are extremely happy with Kevin and Brendon and their expertise.
I have worked with Yardstick for several years now on multiple website development projects, SEO, and web security, and cannot recommend them enough. Through the development of each site, Kevin has provided expert guidance and cost-conscious alternatives. Everyone on their team has been very knowledgeable and shown their commitment to meeting our needs, expectations, and timelines.
The website has totally revolutionized our organization. It’s a total game changer. We’ve gone from 4,000 people a month viewing our site to 24,000 people a month. We’re overwhelmed with the number of inquiries and requests we’re now getting.
Thank you for your unwavering support, leadership and patience in prep for this timely launch. On behalf of the JDS team, we are so appreciative of, not only Caitlin’s work (over the long weekend to ensure our deadlines were met), but your dependable and honest guidance.
We have been collaborating with Yardstick for a few years now for website development, SEO strategy and web security. Kevin and the Yardstick team are great – they provide professionalism and expertise but with a human touch that make it all the more enjoyable to work with them.
Also, for those of us who are metrics-driven, Yardstick’s regular updates on our firm’s online performance are fantastic!
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