Web Design
Digital Marketing
CRM & Marketing Automation
AI Integration Services
Our Story
Our Values
Why Choose Yardstick
Accolades & Awards
Manufacturing & Wholesale
Professional Services
Not-For-Profits & Orgs
Technology Companies
E-Commerce
Construction & TradesBCRCC
Web Design- Digital Strategy
- Search Engine Optimization
- Content Marketing
- Web Design
- Digital Strategy
- Search Engine Optimization
- Content Marketing
Challenge
The BCRCC approached us with a very slow-loading website that looked dated, and was difficult to manage. The site administrator, Travis, was having difficulty managing updates and adding images to the site because the overall design was clunky and outdated.
Because they are a trade union, the majority of BCRCC’s users, including both existing and prospective members, were viewing the site on their phones. At the time, the site was not mobile-optimized, so we were aware that it was also not serving the needs of its intended audience. Since the BCRCC is over 100 years old, they had a significant legacy and a well-established brand that they wanted to maintain across all updates to the website.
Solution
We put together a proposal that for a site which would not only maintain the BCRCC’s branding and legacy, but would look and function well on both mobile devices and desktop browsers, and would appeal to an audience that didn’t necessarily have the time or desire to read a lot of text or do a lot of scrolling.
Results
The new BCRCC website looks great. It even includes a video produced by the union on the main page, featuring various union members at work. This is a site that we are very proud of — it’s modern, clean, and highly functional but it also feels dynamic and action-oriented, which appeals to an audience of young tradespeople. The BCRCC’s branding and legacy are well-integrated, so the site doesn’t feel overly “corporate,” but represents the hands-on attitude and vision of the union.
With this website, the BCRCC is well equipped to meet their goals of reaching a wider audience of tradespeople and recruiting more carpenters and floorlayers to the union cause. A more engaging website will help them lower their cost per conversion and create a more effective advertising campaign.
What our clients are saying
Kevin and his team are fantastic. We’ve been working with them for some time now. They’ve built out some awesome landing pages for us that have been able to generate some solid conversions via our SEO. Big thanks to Kevin and his team for making digital marketing, something we know very little about it, a much easier process than I had initially imagined it would be :)
After 15+ years of dealing with a national firm, we moved to Kevin at Yardstick Services for our website redesign and digital marketing campaign. What a refreshing change…we received professional guidance and expertise from their team and they made the migration process seamless. After 3 years, we continue to receive excellent and timely service. They are a pleasure to deal with and I highly recommend them.
Our team has had an amazing experience working with Yardstick on our new website build. Very organized, professional and personable. Highly recommend and cannot say enough good things about this crew! Looking forward to continuing to work with Yardstick. THANK YOU for helping to bring us into the 21st Century!
I’ve had the pleasure of working with Yardstick Services for the past two years. They have used their expertise to optimize our website, implement SEO strategies to drive traffic to our website and to improve our social media reach. The results have been exceptional. Their creative approach, flexibility and commitment to data-driven ideas have significantly enhanced our online presence. I have appreciated Kevin and the entire team at Yardstick for being able to deliver high quality work that has produced amazing results for us, all within the constraints of our budget.
Our company, International Yacht Training Worldwide, has worked with Yardstick for over a decade and are more than satisfied with the design of our website, collaboration when designing, and, of course, their support over the years. Owner, Kevin McLeod, and all of the Yardstick team are there to offer assistance when the need arises. Yardstick has created a second website for a new division of our company, Global Yacht Club, which is in an infancy stage. Their design and support teams are amazing and I highly recommend their services!
Our organization has worked with Yardstick for many years and have found their services to be attentive and thorough. They provide excellent advice on security and web development. We are extremely happy with Kevin and Brendon and their expertise.
I have worked with Yardstick for several years now on multiple website development projects, SEO, and web security, and cannot recommend them enough. Through the development of each site, Kevin has provided expert guidance and cost-conscious alternatives. Everyone on their team has been very knowledgeable and shown their commitment to meeting our needs, expectations, and timelines.
The website has totally revolutionized our organization. It’s a total game changer. We’ve gone from 4,000 people a month viewing our site to 24,000 people a month. We’re overwhelmed with the number of inquiries and requests we’re now getting.
Thank you for your unwavering support, leadership and patience in prep for this timely launch. On behalf of the JDS team, we are so appreciative of, not only Caitlin’s work (over the long weekend to ensure our deadlines were met), but your dependable and honest guidance.
We have been collaborating with Yardstick for a few years now for website development, SEO strategy and web security. Kevin and the Yardstick team are great – they provide professionalism and expertise but with a human touch that make it all the more enjoyable to work with them.
Also, for those of us who are metrics-driven, Yardstick’s regular updates on our firm’s online performance are fantastic!
Ready to discuss your project?
Web Design
Digital Marketing
