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Director of Digital Marketing

Warren

As our Digital Marketing Strategist, Warren is the guru behind many transformative strategies and customer success stories. Warren applies his vast experience and clever thinking to the ever-evolving field of digital marketing, building strategic plans and working tirelessly to deliver results for all of our clients, no matter the size or the industry they hail from.

Warren’s journey in digital marketing began at Cape Breton University, where he earned his Bachelor’s degree in Business Administration with a specialization in Marketing. Since then, he has amassed over nine years of rich experience, working hand-in-hand with diverse clients, and honing his skills to formulate strategies that align with their long-term objectives.

Being a solution-oriented professional, Warren cherishes the challenge of boosting client ROI while maintaining budgetary and strategic stability. The joy of witnessing his strategies result in tangible growth for clients fuels his passion for digital marketing. His philosophy is rooted in leveraging comprehensive data to guide client decisions and linking all marketing efforts to potential revenue.

 

For Warren, using data to inform decision-making is the bedrock of his craft. His philosophy is simple: all marketing efforts should be tied back to potential revenue. He believes that using data-driven insights and focusing on revenue results allows for scaling successful campaigns and achieving exponential growth.

 

Being in a field that changes by the hour, Warren keeps up with the industry pulse through marketing blogs and industry podcasts. His passion for learning means he’s always up-to-date, even if that means tuning into a podcast while doing household chores!

When he steps away from his role at Yardstick, Warren embraces the joys of family life. A dedicated father, he relishes the simple pleasures of spending quality time with his children, Ben and Evelyn, in their backyard. A gardening enthusiast, he continually expands his home garden year by year, a hobby that his wife, Sabrina, endearingly tolerates. With Warren, it’s clear that the commitment, innovation, and fun he brings to Yardstick extends well into his personal life.

 

The Inside Scoop

  • If I weren’t living this life at a web company I would be:Growing vegetables and selling them at my local market
  • Dream job:Rally car driver
  • Never have I ever:Intentionally eaten raisins. They're the devil.

    Facts About Warren

    1. Spent my honeymoon travelling India for over a month
    2. Once made the audience at a comedy night erupt with laughter by responding to the comedians crowd work (my Netflix special comes out this summer)
    3. Achieved over 1,900 skill level in Wii Sports boxing
    4. Will do almost anything to go camping or fishing where there is no cell service
    5. Like to believe I make the best BBQ north of Texas