Digital Marketing Strategist

Donald Kim

A skilled and results-driven Digital Marketing Strategist, Donald manages digital marketing projects to ensure our client’s success within the organic search and PPC environment in collaboration with other team specialists. With a firm grasp of the various digital touch points, he is passionate about devising conversion paths and helping to improve businesses through harnessing intelligent digital marketing strategies.

In this pivotal role, Donald merges his knowledge of SEO, PPC (Google Ads and Facebook Ads), website UX, social media, audit & analysis, and conversion rate optimization to develop powerful strategies for a portfolio of Yardstick clients—ultimately improving their online business.

Donald’s business acumen is backed by an MBA in Management of Technology from Simon Fraser University. Armed with esteemed accreditations, his extensive list of digital marketing certificates include: Google Analytics, Google AdWords, HubSpot Inbound Marketing, and HubSpot Email Marketing, which positions Donald to leverage his experience in creating customized digital marketing strategy plans that help drive website traffic, improved keyword positioning, and goal conversions.

Prior to joining Yardstick, Donald worked with over 50 businesses on their digital marketing practices and conducted thorough audit & analyses to ensure that clients achieved desired results. Faithfully adhering to his philosophy, Donald believes there’s a solution to every problem—you just need to look deep in the data.

To keep up-to-date in his field, Donald continues the pursuit of relevant certification courses and designations. He subscribes to search engine newsletters as well as follows industry thought leaders on social media.

When Donald isn’t “geeking out on data,” in his words, you’ll find him reading, watching Netflix, working out at the gym, going for a run, or enjoying the outdoors—most likely fishing, hiking or camping.

The Inside Scoop

  • If I weren’t living this life at a web company I would be:A world traveller/blogger
  • Dream job:Digital marketer
  • Never have I ever:Been ziplining in Whistler

Facts About Donald

  1. Competed in a men's physique fitness competition.
  2. Bench pressed over 300 lbs. and squatted over 500 lbs.
  3. Moved more than 10 times growing up.
  4. Has an older brother with a PhD, and a younger brother with an MBA from Wharton who works on Wall Street.